★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
London, England
London PPC for the UK's Toughest Market.
We manage paid search and social for London businesses from the City and Shoreditch to Canary Wharf, Croydon, Richmond and Stratford: e-commerce brands, fintech and SaaS firms, professional services and local businesses.
Google PartnerMonth-to-MonthNo Setup FeesReplies Within 1 Business Day
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
The London Market
Every Category Is Crowded Here.
London is the most competitive paid search market in the UK. Law firms, financial advisers, recruiters, property agents and private clinics bid against each other for some of the most expensive clicks in Europe, while thousands of e-commerce brands compete for the same shoppers across the country.
The city is also a collection of very different places. A plumber in Wandsworth, a dental practice in Islington and a removals firm in Bromley need targeting drawn around the boroughs and postcodes they really serve. Fintech, SaaS and B2B companies in Shoreditch and the City need something else entirely: campaigns that reach decision-makers and filter out students, job seekers and competitors.
We build each account around those realities, with conversion tracking you can trust, plain-English monthly reporting and a month-to-month agreement.
Book my FREE Strategy CallBuild my free 30-day plan20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Borough-level targeting
London-wide targeting is rarely right for a local business. We target by borough or postcode district, then adjust bids where response and costs differ.
Postcode-level precisionBudget spent only where you can serve customers.
Decision-maker B2B targetingSearch, Microsoft Ads and LinkedIn aimed at buyers.
Replies within one business dayOften the same day, from your specialist.
Who We Work With
London Businesses We Grow.
Four kinds of London business, four different plans.
Local businesses
Trades, clinics, solicitors and estate agents. Borough and postcode targeting with call tracking.
Local and multi-location PPCE-commerce and DTC brands
Fashion, beauty, food and homeware brands selling UK-wide and abroad. Shopping, Performance Max and Meta built around margin.
E-commerce PPCB2B and professional services
Law, finance, recruitment and consultancy firms. Lead quality over lead volume.
B2B PPCFintech and SaaS
Software companies from Shoreditch to King's Cross. Demo, trial and competitor campaigns.
SaaS PPCIndustries
London Sectors We Know Well.
A selection of the sectors we run campaigns for across London.
Legal & Financial
Some of the most expensive clicks in Europe. Precise targeting and trust-first landing pages.
Employment Law · Immigration Law · Financial Advisory
Legal & Professional PPCE-Commerce & Retail
London fashion, beauty and luxury brands selling online.
Fashion & Apparel · Beauty & Cosmetics · Luxury & High-End Goods
E-Commerce & Retail PPCFintech, B2B & SaaS
Software, fintech and recruitment firms with complex buyers.
SaaS Platforms · Accounting & Finance Software · Recruitment & Staffing
B2B & SaaS PPCHealthcare & Wellness
Private clinics, dentists and aesthetics practices.
Dental Practices · Medical Aesthetics · Mental Health & Therapy
Healthcare & Wellness PPCProperty & Construction
Estate agents, developers and renovation firms in a high-value market.
Residential Real Estate · Renovation & Remodeling · Property Management
Real Estate & Construction PPCAll Industries We Serve
Ten industry groups and more than a hundred specialist sectors, each with its own approach to targeting, tracking and landing pages.
View all industriesPlatforms
Every Channel, One Plan.
One specialist plans the mix so channels support each other.
Facebook & Instagram Ads
Facebook and Instagram for London brands, offers and remarketing.
Learn moreMicrosoft Advertising
Microsoft Advertising for office-based professional and B2B buyers.
Learn moreIs London PPC worth it given the click prices?
It can be, if the account is built tightly. Postcode targeting, strong negatives and landing pages that convert make expensive clicks pay their way. We look at your numbers on the strategy call before recommending a budget.
Can you target only certain boroughs?
Yes. We target by borough, postcode district or radius and exclude areas you do not serve.
Do you work with London fintech and SaaS companies?
Yes. We run search, Microsoft Ads and LinkedIn campaigns built around demos and qualified pipeline.
Can you run campaigns for London and the rest of the UK together?
Yes. London can have its own budget and bids, with separate campaigns for other regions, so costs reflect each market.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
★★★★★Video Advertising
"Excellent knowledge of YouTube's targeting options and bidding strategy. ROAS has been consistently strong - well above what we'd achieved with other providers."
Across the South East we also work with businesses in Reading, Cambridge, Oxford and Brighton.
Ready to Make London PPC Pay Its Way? Let's Talk.
Postcode-level precision, month-to-month terms and replies within one business day.
Let's Talk London PPC.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- A dedicated Account Success Manager
- E-commerce, B2B, SaaS and local experience
- Calls booked in UK hours
- No setup fees and no lock-in contract
- You keep full admin access
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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