★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Immigration Law Firms
Immigration Law PPC Built Case by Case.
We run Google Search, Microsoft Advertising and Meta for immigration attorneys, with separate campaigns for family visas, employment visas, citizenship, asylum and removal defense.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Every Visa Type Is a Different Client.
An employer sponsoring a skilled worker, a spouse applying for a green card and a family facing removal proceedings are three completely different clients. They search differently, they worry about different things and they need different reassurance before they call. One general immigration campaign treats them all the same.
We build campaigns for each service you offer, from family-based petitions and work visas to naturalization, asylum, DACA renewals and deportation defense. Landing pages explain your process for that case type, what the first consultation covers and how fees work, which is often the biggest question people have.
Immigration searches also attract a lot of informational traffic, such as people looking for government forms, processing times or case status. We exclude those searches so your budget goes to people looking for a lawyer, not a form.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Campaigns by case typeFamily, employment, citizenship, asylum and removal defense handled separately.
Business and individual clientsEmployer-sponsored visas targeted differently from personal cases.
Form and status searches excludedBudget kept for people looking for representation.
PPC Channels
Where Immigration Clients Find Counsel.
The mix we typically use for immigration practices.
Microsoft Advertising
Employers and HR teams researching work visas, at lower click costs.
Learn moreDisplay Remarketing
Follow-up with visitors who are still gathering documents and deciding.
Learn moreResults From Our Case Studies
What Well-Run Legal Campaigns Can Deliver.
These figures come from a published case study of a personal injury firm. Immigration work is different, but the case-type structure and close attention to search terms work the same way.
41%
Lower cost per acquisition
Personal injury law firm, Google Ads
2.8×
More contact form leads
Personal injury law firm
3.2×
ROAS improvement
Personal injury law firm
Why PPC Gems
Why Immigration Firms Work With Us.
i.
Each service sold on its own
Ads and pages that match the visa or case type the person needs.
ii.
Informational waste removed
Forms, fees and case status searches kept out of your campaigns.
iii.
Consultations tracked
Calls and requests measured by case type so budget follows retained matters.
iv.
Clear monthly reporting
Plain-English updates on cost per consultation and next steps.
v.
Flexible terms
Month-to-month with no setup fee, so you can adjust as caseloads change.
vi.
21+ years of PPC
Long experience in competitive legal advertising.
Immigration Law FAQ
Immigration Law PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can you target employers looking for work visas?
Yes. Employment-based immigration gets its own campaigns aimed at business owners and HR teams, with landing pages written for employers rather than individuals.
Can we run ads in more than one language?
If your firm serves clients in another language and has staff to handle those calls, we can set up separate campaigns with ad copy and landing pages you provide or approve in that language.
How do you handle people searching for government forms?
We exclude form numbers, fee lookups, processing times and case status searches, and review search terms regularly to catch new ones.
Can you promote consultations by video?
Yes. Remote consultations let you serve clients beyond your city, and campaigns can target the wider areas you accept cases from.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
Related Sectors
Related Legal Practice Areas.
Employment Law
Campaigns for employee and employer-side firms.
View serviceCriminal Defense
Charge-specific campaigns for defense attorneys.
View serviceFamily Law & Divorce
Discreet campaigns for divorce and custody matters.
View serviceCities where we run legal campaigns include Miami, Los Angeles, Houston, New York and Vancouver.
Ready for More Immigration Consultations? Let's Talk.
Case-type campaigns that reach people looking for a lawyer. Month-to-month.
Let's Grow Your Immigration Practice.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Immigration law campaign experience
- Separate campaigns for each case type
- Employer and individual targeting
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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