★★★★★Instagram Ads
"Our Instagram performance had been poor for months. PPC Gems restructured the entire campaign and we saw a significant ROAS improvement within the first month. Excellent work."
PPC for Beauty & Cosmetics Brands
Beauty PPC That Builds Repeat Customers.
We manage Meta, Instagram, Google Shopping and Amazon for skincare, makeup, haircare and fragrance brands, turning first orders into customers who come back.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
The First Order Is Only the Start.
Beauty brands live on repeat purchases. A customer who reorders a serum or a foundation every few weeks is worth far more than a single sale, which means you can often afford to pay more for the first order, as long as you know which products and audiences bring customers back.
We build Meta and Instagram campaigns around creative testing, from tutorials and before-and-after style content to creator videos and reviews, while staying inside platform rules on beauty claims. Google Shopping and Performance Max capture people searching for specific products and ingredients, and Amazon campaigns protect your brand where many beauty shoppers buy.
Bundles, starter kits and subscribe-and-save offers are tested as entry points, and reporting looks at new customers, returning customers and profit, not just ROAS on the first order.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Creative testing at paceNew hooks, creators and formats tested every month.
Entry offers testedBundles and starter kits that bring customers who reorder.
Every channel coveredMeta, Google Shopping and Amazon planned together.
PPC Channels
Where Beauty Shoppers Buy.
The mix we typically run for beauty and cosmetics brands.
Results From Our Case Studies
What PPC Delivered for a Beauty Brand.
These figures come from our published case study of a beauty e-commerce brand running Meta Ads.
7.2×
ROAS on Meta
Beauty e-commerce brand
61%
Lower CPM
Beauty brand, Meta Ads
4.8×
More purchase conversions
Beauty brand, Meta Ads
Why PPC Gems
Why Beauty Brands Work With Us.
i.
Lifetime value in mind
Targets that reflect repeat purchases, not just first orders.
ii.
Policy-aware creative
Claims and imagery kept within beauty ad rules.
iii.
Cross-channel view
Meta, Google and Amazon managed as one plan.
iv.
Clear reporting
New versus returning customers, ROAS and profit each month.
v.
Flexible for launches and quiet months
Month-to-month, with no setup fee, however your product calendar moves.
vi.
21+ years of PPC
Long experience with e-commerce brands.
Beauty & Cosmetics FAQ
Beauty PPC Questions.
Anything else, ask us directly. We reply within one business day.
Do you work with creators and influencers?
We can turn creator content you have rights to into ads and test it against your own creative. Whitelisted creator ads often perform well for beauty.
Should we sell on Amazon as well as our own site?
Many beauty shoppers buy on Amazon, so it is often worth having a presence. We manage Amazon ads alongside your site campaigns and watch for overlap.
How do you measure repeat purchases?
We use your store data to look at returning customer revenue and set targets that reflect it, so first-order ROAS is not the only measure.
Can you launch a new product line?
Yes. Launches get their own campaigns with creative testing, remarketing to existing customers and Shopping updates as soon as products go live.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Facebook & Instagram
"They manage our Instagram and Facebook campaigns seamlessly. The cross-platform audience strategy is well thought through and results have been consistently strong."
★★★★★Instagram Stories & Reels
"Very knowledgeable about Instagram's current ad formats. They gave us solid creative guidance we actually used - and the Reels campaigns outperformed everything we'd run before."
Related Sectors
Related E-Commerce Sectors.
Health & Supplements
Shopping, Amazon and Meta for supplement brands.
View serviceFashion & Apparel
Shopping and Meta for fashion brands.
View serviceSubscription Box Businesses
Acquisition campaigns for subscription brands.
View serviceCities where we run e-commerce campaigns include Los Angeles, Miami, London, Sydney and Toronto.
Ready for More Repeat Customers? Let's Talk.
Creative-led beauty campaigns across Meta, Google and Amazon. Month-to-month.
Let's Grow Your Beauty Brand.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Beauty and cosmetics campaign experience
- Monthly creative testing
- Meta, Google and Amazon together
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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