★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
PPC for Recruitment & Staffing Agencies
Staffing PPC for Clients and Candidates.
We manage Google Search, Microsoft Advertising, Meta and LinkedIn for recruitment and staffing agencies, winning employer clients on one side and attracting the right candidates on the other.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Two Markets, Two Strategies.
Recruitment agencies sell to two audiences at once. Employers need a staffing partner they can trust to fill roles quickly. Candidates need a reason to apply through you rather than a job board. Running both through the same campaign confuses the message and makes results impossible to read.
On the client side, we target hiring managers and business owners searching for staffing agencies, temp workers or specialist recruiters in your sectors and regions, with landing pages that explain your process and invite a call. On the candidate side, Meta, Google and LinkedIn campaigns promote open roles and talent pools, with simple application paths and job-specific targeting.
Each side has its own budget and reporting: cost per client inquiry for business development, and cost per qualified applicant for candidate campaigns.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Client and candidate campaigns separatedDifferent audiences, budgets and reporting.
Sector specializationHealthcare, industrial, tech or other niches you recruit for.
Fast application pathsSimple forms and lead forms for candidates.
PPC Channels
Where Employers and Candidates Search.
The channels we usually run for recruitment agencies.
LinkedIn Ads
Professional and executive candidates, and employer outreach.
Results From Our Case Studies
What B2B Lead Campaigns Can Deliver.
These figures come from published case studies of a financial advisory firm and a B2B software company on Microsoft Advertising, both reaching business decision-makers.
2.7×
More leads
Financial advisory firm, Microsoft Ads
38%
Lower CPA than Google
Financial advisory firm, Microsoft Ads
29%
Lower CPC than Google
B2B software company, Microsoft Ads
Why PPC Gems
Why Recruiters Work With Us.
i.
Both sides handled
Client acquisition and candidate attraction planned together.
ii.
Sector focus
Campaigns for the industries you recruit in.
iii.
Job ad policies followed
Employment ad rules respected on every platform.
iv.
Clear reporting
Client inquiries and qualified applicants each month.
v.
Terms that match hiring cycles
Month-to-month with no setup fee, so spend can follow open roles and client demand.
vi.
21+ years of PPC
Long experience with B2B and lead generation.
Recruitment & Staffing FAQ
Recruitment PPC Questions.
Anything else, ask us directly. We reply within one business day.
Are there restrictions on job ads?
Yes. Meta treats employment ads as a special category with limits on age, gender and location targeting, and Google has its own rules. We build candidate campaigns within them.
Can PPC help us win new employer clients?
Yes. Client acquisition campaigns target businesses searching for staffing help in your sectors, often on Google and Microsoft Advertising.
How do you measure candidate campaigns?
By qualified applicants and placements where your ATS allows, not just clicks or raw applications.
Can you fill hard-to-staff roles quickly?
Yes. Urgent roles get short, focused campaigns in the right locations, with application tracking so you can see cost per qualified applicant.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Search Campaigns
"Excellent communication and results. They handled the Google to Bing migration perfectly and had campaigns optimised faster than we expected. Highly reliable team."
★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
Related Sectors
Related B2B Sectors.
HR & Payroll Software
Demo campaigns for HR and payroll platforms.
View serviceCorporate Training & L&D
Lead generation for training providers.
View serviceBusiness Consulting
B2B campaigns for consultants.
View serviceCities where we run B2B campaigns include Chicago, Houston, Atlanta, Birmingham and Calgary.
Ready to Win More Clients and Candidates? Let's Talk.
Two-sided recruitment campaigns. Month-to-month, no setup fees.
Let's Grow Your Recruitment Business.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Recruitment and staffing campaign experience
- Separate client and candidate campaigns
- Employment ad policies followed
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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