★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Mental Health & Therapy
Therapy Practice PPC, Done Respectfully.
We manage Google Search, Microsoft Advertising and Meta for private therapists, group practices and mental health clinics, helping people find the right support without pressure or hype.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Reaching Out Is Hard. The Ad Should Help.
For many people, searching for a therapist is the first step after months of thinking about it. They want to know you understand what they are dealing with, whether you take their insurance or offer self-pay rates, whether you see clients online or in person, and how quickly they can start. A warm, clear ad and an easy next step make a real difference.
We build campaigns around the services and specialties you offer, such as anxiety, depression, couples counseling, trauma, child and teen therapy and online sessions, with landing pages that introduce your clinicians and explain how the first appointment works. Copy is calm and specific, never sensational.
Mental health advertising carries strict platform rules on targeting and personal health data, so we keep campaigns within policy, avoid remarketing where it is not appropriate, and track inquiries in a privacy-conscious way.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Specialty-led campaignsAnxiety, couples, trauma and teen therapy reached with the right message.
Privacy-conscious setupTargeting and tracking kept within health data rules.
Online and in-person both coveredTelehealth campaigns reach clients across the areas you are licensed in.
PPC Channels
Where People Look for Support.
The channels we typically use for therapy practices.
Microsoft Advertising
Additional inquiries at a lower cost per click, often from older clients.
Learn moreYouTube and Display
Clinician introductions for practices that want to build familiarity.
Learn moreResults From Our Case Studies
What Healthcare Campaigns Can Deliver.
These figures come from a published case study of a multi-specialty medical clinic, which faced the same appointment-led goals and healthcare ad rules as a therapy practice.
280
New patient appointments a month
Multi-specialty medical clinic, Google Ads
$34
Cost per booked appointment
Medical clinic, Google Ads
4.8×
ROAS on Google Ads
Medical clinic
Why PPC Gems
Why Therapy Practices Work With Us.
i.
Tone that respects clients
Warm, specific copy without fear or pressure.
ii.
Policies taken seriously
Health targeting and data rules followed on every platform.
iii.
Clinician capacity in mind
Budgets matched to the openings you actually have.
iv.
Clear reporting
Inquiries and cost per consultation, explained plainly.
v.
Gentle, flexible terms
Month-to-month with no setup fee, so you can pause when your caseload is full.
vi.
21+ years of PPC
Long experience with healthcare and professional services.
Mental Health & Therapy FAQ
Therapy PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can therapists use remarketing?
Platforms restrict remarketing based on health conditions, and many practices prefer not to use it at all. We plan campaigns that work well without it and stay within policy.
Should we mention insurance in our ads?
If you accept insurance or offer sliding-scale rates, saying so usually helps, because cost is a common barrier. We test the wording.
Can you advertise online therapy across a whole state?
Yes, within the areas your clinicians are licensed to practice. Telehealth campaigns can reach clients far beyond your office.
Can you help us fill groups and workshops?
Yes. Group programs and workshops get their own campaigns with registration tracking, within health advertising rules.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
Related Sectors
Related Healthcare Sectors.
Addiction & Rehabilitation
Compliant campaigns for treatment centers.
View serviceHolistic & Alternative Medicine
Campaigns for holistic and integrative practices.
View serviceSenior Care & Assisted Living
Campaigns for home care and senior living.
View serviceCities where we run healthcare campaigns include Seattle, Austin, Minneapolis, Vancouver and Brighton.
Ready to Reach More Clients Who Need You? Let's Talk.
Respectful, policy-compliant campaigns. Month-to-month, no setup fees.
Let's Grow Your Practice Thoughtfully.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Mental health campaign experience
- Healthcare ad policies followed
- Privacy-conscious tracking
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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What should paid advertising do for your business?
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Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
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