★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
PPC for Accounting & Finance Software
Finance Software PPC Tracked to Paid Accounts.
We run Google Search, Microsoft Advertising and LinkedIn for accounting, invoicing, expense management, AP automation and fintech platforms, reaching finance teams and the accountants who advise them.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Finance Teams Buy Carefully.
Finance software buyers are some of the most careful in B2B. They want to know about security, integrations with their accounting system, audit trails and implementation time before they sign up. Small businesses often start with a self-serve trial, while larger companies want a demo and a proper evaluation.
We build separate funnels for each motion: trial campaigns for self-serve plans, demo campaigns for mid-market and enterprise, and partner campaigns aimed at accountants and bookkeepers who recommend software to clients. Campaigns are organized by use case, such as invoicing, expense management, AP automation, budgeting and reconciliation, with integration-led keywords that catch buyers already using a specific accounting platform.
Trial activations and paid conversions are imported back into the ad platforms, so bidding focuses on users who become customers rather than trials that never log in again.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Trial and demo funnelsSelf-serve and sales-led paths handled separately.
Integration-led keywordsBuyers searching by the systems they already use.
Paid conversions in the biddingActivation and revenue data sent back to platforms.
PPC Channels
Where Finance Teams Evaluate Tools.
The channels we usually run for finance software.
LinkedIn Ads
CFOs, controllers and accounting firm partners.
Results From Our Case Studies
What PPC Delivered for B2B Software.
These figures come from our published case studies of a B2B SaaS platform on Google Ads and a multi-platform B2B SaaS campaign on Google, Bing and LinkedIn.
2.1×
More trial sign-ups
B2B SaaS platform, Google Ads
28%
Lower cost per acquisition
B2B SaaS platform, Google Ads
$48
Blended CPA across platforms
B2B SaaS, multi-platform
Why PPC Gems
Why Fintech Teams Work With Us.
i.
Activation, not just sign-ups
Paid accounts used to guide bidding.
ii.
Partner channel covered
Accountant and bookkeeper campaigns for referrals.
iii.
Integration targeting
Buyers reached through the platforms they use.
iv.
Clear reporting
Trials, paid accounts and CAC each month.
v.
No contract to justify
Month-to-month with no setup fee, so we earn the next month with paid accounts, not paperwork.
vi.
21+ years of PPC
Long experience with B2B software.
Accounting & Finance Software FAQ
Finance Software PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can you send trial activation data back to Google?
Yes. We set up offline or server-side conversions for activated trials and paid accounts, so bidding learns from real customers.
Should we target accountants as well as businesses?
If accountants recommend or resell your software, yes. Partner campaigns often bring several clients per partner.
Are there restrictions on fintech ads?
Some financial products require platform verification. We check what applies to your product before launch.
Can you run campaigns in several countries?
Yes. Finance software often sells across regions, so we build country campaigns with their own budgets, compliance notes and localized landing pages.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
Related Sectors
Related Sectors.
SaaS Platforms
Trial and demo campaigns for SaaS.
View serviceHR & Payroll Software
Demo campaigns for HR and payroll platforms.
View serviceAccounting & Bookkeeping
Lead generation for accounting firms.
View serviceFinancial and tech hubs where we run SaaS campaigns include New York, San Francisco, Charlotte, London and Singapore.
Ready for More Paying Customers? Let's Talk.
Trial and demo campaigns tracked to revenue. Month-to-month, no setup fees.
Let's Grow Your Paid Accounts.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Finance software campaign experience
- Trial activation and revenue tracking
- Google, Microsoft and LinkedIn together
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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