Local, Franchise & Multi-Location PPC

PPC for Franchises and Multi-Location Brands.

We run Google Search, Local Services Ads, Meta and Microsoft Advertising for franchise networks, chains and service-area businesses, with campaigns for every location and one view across the network.

Google PartnerMonth-to-MonthNo Setup Fees

20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation

4.75 from 71 client reviews
Franchise manager talking with two store staff on a shopping street
Certified & Partnered
  • Google Partner
  • Meta Business Partner
  • Microsoft Advertising Partner
  • Amazon Ads Verified
  • Shopify Partner
  • Google Analytics Certified
Our Approach

Every Location Is Its Own Market.

A franchise or chain is really many local businesses under one brand. Each location has its own competitors, demand and budget, yet the brand needs consistent messaging and the head office needs one clear picture of what is working.

We build campaigns location by location, with budgets and targeting set for each market. Brand guidelines, approved offers and creative are shared across the network, so every location looks consistent while still competing locally.

Reporting works at both levels. Each location owner or manager sees their own results, and the franchisor or head office sees the whole network, with clear comparisons between sites so budget can move where it works best.

20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation

Campaigns for every locationBudgets and targeting set by market, not one national campaign.
Brand control across the networkApproved messaging and creative used consistently at every site.
Reporting by site and networkLocation owners see their numbers, and head office sees the full picture.
New openings launched quicklyA repeatable launch plan for each new location or territory.
PPC Channels

Local Reach at Network Scale.

Multi-location brands need local visibility everywhere they operate. These are the channels we usually combine.

Google Search

Location-level campaigns for 'near me' and local service searches across every market.

Learn more

Local Services Ads

Pay-per-lead placements for eligible service brands, managed for each territory.

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Meta Ads

Local awareness and offers for each location, with brand campaigns across the network.

Learn more

Microsoft Advertising

Extra local reach at lower click costs, reported alongside Google by location.

Learn more
Results From Our Case Studies

Results From Multi-Location Accounts.

These figures come from our published case studies: a five-location dental chain on Google Ads and an eight-location gym chain on Meta.

34%
Lower average cost per lead
Five-location dental chain
48%
Lower member acquisition cost
Eight-location gym chain, Meta Ads
3.9×
Return on ad spend
Gym chain, Meta Ads

See all case studies

Why PPC Gems

Why Networks Work With Us.

iii.

Brand and local balanced

Consistent brand messaging with local offers where each site needs them.

iv.

Reporting everyone can use

Simple location reports for owners, full network reports for head office.

v.

One Account Success Manager

A dedicated contact for the network, who knows every location's goals.

vi.

Month-to-month terms

No setup fee for new locations and no long contract.

Sectors We Cover

Multi-Location PPC by Business.

Each type of network has its own structure and goals. Choose yours for a page written for that business.

Local, Franchise & Multi-Location FAQ

Multi-Location PPC Questions.

Anything else, ask us directly. We reply within one business day.

Does each location get its own budget?

Yes. Each location or territory can have its own budget and targeting, which also makes it simple for franchisees to fund their own local campaigns.

How do you keep the brand consistent?

We work from your brand guidelines and approved offers, and use shared ad copy and creative across locations, with local details added where they help.

Can franchisees see their own results?

Yes. Each location can receive its own report, while the franchisor sees the whole network.

How quickly can you launch a new location?

New sites follow a repeatable launch plan, so campaigns can be ready before opening day once the location details are confirmed.

Do you work with service-area businesses?

Yes. Businesses that serve many towns from one base get campaigns by area, so spend follows where jobs are most profitable.

Client Feedback

Rated 4.75★ Across 71 Reviews.

★★★★★GMB + Google Ads

"The combined GBP and Google Ads approach drove a significant increase in local visibility and calls within 60 days. Excellent work, consistent results."

Business OwnerCanada
★★★★★Google Ads

"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."

Business OwnerUnited States
★★★★★Google Search

"Absolutely incredible. Very knowledgeable, straight to the point, and organised. Google Ads performance improved significantly within the first two months. Full recommendation."

Business OwnerAustralia

Let's Talk About Your Network.

Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.

  • Franchise and multi-location experience
  • Campaigns for every location
  • Reporting by site and network
  • Month-to-month with no setup fees
  • Replies within one business day

Pick a time for your free strategy callBuild your free 30-day plan

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Certified & Partnered
Google Partner Meta Business Partner Microsoft Advertising Partner Amazon Ads Verified Shopify Partner Google Analytics Certified