★★★★★Facebook & Instagram
"They manage our Instagram and Facebook campaigns seamlessly. The cross-platform audience strategy is well thought through and results have been consistently strong."
PPC for Fashion & Apparel Brands
Fashion PPC That Sells the Collection.
We run Google Shopping, Performance Max, Meta and Instagram for clothing, footwear and accessories brands, balancing new drops, best-sellers and clearance against real margins.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Seasons Change Fast. So Should Your Ads.
Fashion advertising moves at the speed of the calendar. New collections launch, sizes sell out, trends fade and clearance has to move before the next season. Shopping campaigns that treat every product the same keep spending on items that are out of stock in popular sizes or too low in margin to promote.
We segment your catalog by margin, best-sellers, new arrivals and clearance, and set budgets and targets for each group. Product feeds are cleaned up with clear titles, colors, sizes and materials, because a better feed means better Shopping placements. Meta and Instagram campaigns test creative constantly, from lookbooks and short videos to user-generated content, and remarketing brings back browsers who left with an item in the cart.
Our published fashion case study shows what this structure can deliver on Google Shopping, and we report on revenue, ROAS and new customer growth every month.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Margin-based segmentationBest-sellers, new arrivals and clearance each with their own targets.
Feed improvementsTitles, sizes, colors and attributes cleaned up for Shopping.
Constant creative testingMeta and Instagram creative refreshed before it fatigues.
PPC Channels
Where Shoppers Discover Your Brand.
The channels we usually run for fashion and apparel brands.
Google Shopping & PMax
Product ads segmented by margin and stock, with feed improvements.
Learn moreResults From Our Case Studies
What PPC Delivered for a Fashion Brand.
These figures come from our published case study of a fashion e-commerce brand on Google Shopping.
6.8×
ROAS on Google Shopping
Fashion e-commerce brand
44%
More ad revenue
Fashion brand, Google Shopping
31%
Less wasted spend
Fashion brand, Google Shopping
Why PPC Gems
Why Fashion Brands Work With Us.
i.
We plan around drops
Launches, restocks and sales built into the campaign calendar.
ii.
Profit, not just ROAS
Budgets weighted by margin and stock, not revenue alone.
iii.
Creative that keeps up
Fresh Meta and Instagram concepts tested every month.
iv.
Clear reporting
Revenue, ROAS and new customers in plain English.
v.
Terms that move with the seasons
Month-to-month with no setup fee, however your collections change.
vi.
21+ years of PPC
Long experience with Shopping and e-commerce.
Fashion & Apparel FAQ
Fashion PPC Questions.
Anything else, ask us directly. We reply within one business day.
How do you handle sizes that sell out?
We monitor stock in your feed and reduce or pause spend on products when popular sizes run out, so you are not paying to send shoppers to items they can't buy.
Do you create the ad creative?
We plan creative, write copy and advise on what to shoot. Many brands supply photos and video, and we turn them into ads and test variations.
Should we use Performance Max?
Often, alongside standard Shopping, with clear product groups and audience signals. We keep enough control to see what is working.
Can you run campaigns in several countries?
Yes. International campaigns get their own budgets, currencies and shipping messages, with feeds set up for each market.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Instagram Stories & Reels
"Very knowledgeable about Instagram's current ad formats. They gave us solid creative guidance we actually used - and the Reels campaigns outperformed everything we'd run before."
★★★★★Instagram Ads
"Our Instagram performance had been poor for months. PPC Gems restructured the entire campaign and we saw a significant ROAS improvement within the first month. Excellent work."
Related Sectors
Related E-Commerce Sectors.
Luxury & High-End Goods
Instagram and Search for luxury brands.
View serviceJewelry & Accessories
Shopping and Meta for jewelry and accessories.
View serviceBeauty & Cosmetics
Meta and Shopping for beauty brands.
View serviceCities where we run fashion e-commerce campaigns include New York, Los Angeles, London, Manchester and Melbourne.
Ready to Sell More of the Collection? Let's Talk.
Margin-based Shopping and social campaigns. Month-to-month, no setup fees.
Let's Grow Your Fashion Brand.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Fashion and apparel campaign experience
- Product feed improvements as part of the work
- Shopping, Meta and Instagram together
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
Loading available times…
Prefer to send a message? WhatsApp us or use the contact form.
Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
Loading available times…
Prefer to send a message? WhatsApp us or use the contact form.