PPC for Dental Practices

Dental PPC That Fills the Chair.

We manage Google Search, Local Services Ads and Meta for dental practices and groups, with separate campaigns for new patients, emergencies, implants, clear aligners and cosmetic work.

Google PartnerMonth-to-MonthNo Setup Fees

20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation

4.75 from 71 client reviews
emergency dentist near me Sponsored yourbusiness.com Same-Day Emergency Dentist New patients welcome · Open late 4.9 · 312 reviews Book now 9:41 Your business line Waiting for the next lead… New booking New patient New patient bookings Appointment set Lead sent to your team New patient bookings This week +1
Certified & Partnered
  • Google Partner
  • Meta Business Partner
  • Microsoft Advertising Partner
  • Amazon Ads Verified
  • Shopify Partner
  • Google Analytics Certified
Our Approach

A Checkup and an Implant Need Different Ads.

A family looking for a new dentist, someone with a toothache at night and a patient researching implants are worth very different amounts to your practice, and they search in very different ways. When all three share one campaign, high-value treatments rarely get the budget they deserve.

We build campaigns by treatment and urgency. Emergency dental runs call-first during the hours your front desk answers. New patient campaigns highlight insurance accepted, convenience and reviews. Implants, clear aligners, veneers and full-mouth work get their own campaigns, landing pages and longer follow-up, because patients take time to decide on larger treatment.

For practices with more than one location, each site gets its own targeting and budget. Our published case study of a five-location dental chain shows what that structure can do for cost per lead.

20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation

Treatment-level campaignsEmergencies, new patients, implants and aligners each with their own budget.
Booked appointments trackedCalls and online bookings measured as the result.
Per-location controlMulti-site practices managed location by location.
PPC Channels

Where Patients Choose a Dentist.

The mix we typically run for dental practices.

Google Search

Treatment and emergency campaigns targeted around each practice.

Learn more

Local Services Ads

Pay-per-lead placements at the top of results where available.

Learn more

Meta Ads

Cosmetic, aligner and new patient offers for local audiences.

Learn more

Microsoft Advertising

Implant and denture searches from older patients at lower cost.

Learn more
Results From Our Case Studies

What PPC Delivered for a Dental Chain.

These figures come from our published case study of a five-location dental group that moved to per-location campaigns.

34%
Lower average cost per lead
Five-location dental chain
4.4×
ROAS across the portfolio
Dental chain, Google Ads
$34
Cost per booked appointment
Medical clinic, Google Ads

See all case studies

Why PPC Gems

Why Dental Practices Work With Us.

iii.

Healthcare ad policies followed

Copy and targeting kept within platform health rules.

iv.

Clear reporting

Cost per booked appointment by treatment, every month.

v.

Terms that suit a practice

Month-to-month with no setup fee, so you can adjust as your chairs fill.

vi.

21+ years of PPC

Long experience with practices and multi-location groups.

Dental Practices FAQ

Dental PPC Questions.

Anything else, ask us directly. We reply within one business day.

Which dental treatments are worth advertising?

Usually emergencies for fast bookings, new patient exams for long-term value, and implants or aligners for high treatment value. We set budgets by what each is worth to your practice.

Can you track online bookings from our scheduling software?

In most cases, yes. We connect booking confirmations and calls to your ad accounts so results are counted properly.

Do you work with multi-location dental groups?

Yes. Each location gets its own targeting, budget and reporting, which our five-location dental case study shows can lower cost per lead.

Can you promote dental membership plans?

Yes. Membership plans appeal to patients without insurance, and often work well as a separate Search and Meta campaign.

Client Feedback

Rated 4.75★ Across 71 Reviews.

★★★★★Multi-Platform PPC

"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."

Marketing DirectorUnited States
★★★★★Google & Facebook Ads

"Results improved measurably after switching to PPC Gems. Better campaign structure, cleaner tracking, stronger ROAS - and the communication is excellent throughout."

Business OwnerAustralia
★★★★★Facebook & Google Ads

"Great marketers. We spent a significant monthly budget and they successfully ramped up ad spend while continuously generating great ROI. Most responsive ad team we've ever had. Very happy with service and communication."

Marketing DirectorCanada
Related Sectors

Cities where we run healthcare campaigns include Houston, San Diego, Nashville, Calgary and Brisbane.

Let's Fill Your Appointment Book.

Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.

  • Dental practice campaign experience
  • Treatment and location-level budgets
  • Booking and call tracking
  • No setup fees and no lock-in contract
  • Replies within one business day

Pick a time for your free strategy callBuild your free 30-day plan

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Certified & Partnered
Google Partner Meta Business Partner Microsoft Advertising Partner Amazon Ads Verified Shopify Partner Google Analytics Certified