★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
Education PPC
Education PPC Built Around Enrollment.
We run Google Search, Meta, YouTube and LinkedIn for schools, colleges, tutoring companies and online course creators, planned around intake dates and measured on enrollments.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Students Decide on a Calendar.
Education has its own rhythm. Applications open, deadlines arrive, classes start and the cycle begins again. Campaigns that run at the same budget all year waste money in quiet months and fall short when families and students are actually deciding.
We plan campaigns around your intakes. Each program, course or campus gets its own keywords, ads and landing page, with budgets that rise ahead of open days and deadlines and settle afterwards.
We also speak to the right person. Parents choose private schools and tutoring, adult learners choose career courses and professionals choose training. Campaigns and creative are built for each audience, and tracking follows inquiries through to applications and enrollments wherever your systems allow.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Campaigns by program and intakeEach course or program gets its own budget, timed to its application window.
Parents and students reached separatelyDifferent messages for the person paying and the person studying.
Open day and event campaignsRegistrations for open houses, tours and webinars tracked as goals.
Enrollment trackingInquiries followed through to applications and enrollments where your systems allow.
PPC Channels
Where Learners Explore Options.
Learners compare options across search, social and video. These are the channels we usually combine.
Google Search
Program, course and school searches from students and parents comparing options.
Learn moreMeta Ads
Life-stage audiences for parents, career changers and adult learners, plus remarketing.
Learn moreYouTube Ads
Campus tours, course previews and student stories for learners still deciding.
Learn moreLinkedIn Ads
Professionals and employers for graduate programs and corporate training.
Results From Our Case Studies
Results From Education Accounts.
These figures come from our published case study of an online course creator's Meta Ads campaigns.
$180K
Monthly ad-driven revenue
Online course creator, Meta Ads
4.6×
ROAS at scale
Online course creator, Meta Ads
38%
Checkout completion rate
Online course creator
Why PPC Gems
Why Schools and Educators Work With Us.
i.
Planned around your intakes
Budgets and campaigns timed to application windows and start dates.
ii.
Every program accounted for
Large catalogs organized so each program gets the attention it needs.
iii.
Measured on enrollments
Reporting that goes past inquiries to applications and enrolled students.
iv.
Policy-aware messaging
Careful claims about outcomes and careers, within platform rules.
v.
One Account Success Manager
A dedicated contact who knows your programs and your calendar.
vi.
Month-to-month terms
No setup fee and no lock-in, so spend can follow the academic year.
Sectors We Cover
Education PPC by Sector.
Each kind of education business has its own learners and timing. Choose yours for a page written for that work.
K-12 Private & Charter Schools
Inquiries and tours from parents choosing a private or charter school.
View sector page →Universities & Colleges
Program-level campaigns for domestic and international student recruitment.
View sector page →Online Courses & eLearning
Course sales and launches for creators and online learning platforms.
View sector page →Tutoring & Test Prep
Parents and students reached before exams and at the start of each term.
View sector page →Trade & Vocational Schools
Career changers and school leavers ready to train for a skilled trade.
View sector page →Language Learning
Learners for language schools, apps and online classes.
View sector page →Early Childhood & Daycare
Tours and enrollments from parents looking for childcare nearby.
View sector page →Music, Art & Performing Arts Schools
Students for music, art, dance and drama schools.
View sector page →Corporate Training & L&D
HR and L&D buyers looking for training providers and programs.
View sector page →Non-Profit & Scholarship Programs
Applicants, supporters and event sign-ups for non-profits and scholarship programs.
View sector page →Education FAQ
Education PPC Questions.
Anything else, ask us directly. We reply within one business day.
When should we start advertising for an intake?
Usually several months ahead, with budgets rising toward open days and deadlines. We plan the calendar with you so campaigns are live before demand peaks.
Can you run campaigns for many programs at once?
Yes. Large catalogs are organized by program or department, with budgets set by priority and capacity.
Do you target parents or students?
It depends on who decides. For private schools and tutoring, parents usually lead. For colleges and courses, students and adult learners do. Many accounts need both.
Can we mention salaries or job outcomes in ads?
Only with care. Platforms and regulators restrict outcome claims, so we keep messaging accurate and supported by your published information.
Can you track enrollments, not just inquiries?
Yes, where your student information or CRM system can share outcomes. We start with inquiry tracking and add enrollment data when it is available.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Facebook & Google Ads
"Great marketers. We spent a significant monthly budget and they successfully ramped up ad spend while continuously generating great ROI. Most responsive ad team we've ever had. Very happy with service and communication."
★★★★★Google & YouTube
"We'd been hesitant to invest in YouTube Ads because we lacked in-house expertise. PPC Gems made it possible - they handle everything and the results speak for themselves."
Ready to Fill Your Next Intake? Let's Talk.
A free call to review your programs, calendar and tracking.
Let's Talk About Enrollment.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Education and training experience
- Campaigns planned around intakes
- Inquiry and enrollment tracking
- Month-to-month with no setup fees
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
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Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
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