★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Employment Law Firms
Employment Law PPC for the Cases You Want.
We run Google Search, Microsoft Advertising and Meta for employment attorneys, whether you represent employees with claims, employers who need advice, or both.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Employee or Employer? The Ads Must Know.
Employment law covers two very different audiences. An employee who has just been fired or harassed is searching for someone on their side, often worried about cost. A business owner facing a claim or rewriting a handbook wants a calm, commercial advisor. Mixing those searches in one campaign wastes money and confuses both.
We set campaigns up around the side you represent and the claims you take: wrongful termination, discrimination, harassment, unpaid wages and overtime, retaliation and whistleblower cases on the employee side; HR compliance, contracts, investigations and defense on the employer side. Each has its own landing page and intake questions, so your team can screen out cases you would not take.
Many employee-side searches come from people who only want general information about their rights. We exclude those where we can and track calls and consultation requests by claim type, so you can see which campaigns bring in matters worth taking.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Built around who you representEmployee-side and employer-side campaigns never share a budget.
Claim-type campaignsTermination, discrimination, wage and retaliation cases targeted separately.
Screening in the funnelLanding page questions that help intake qualify cases quickly.
PPC Channels
Where Employment Clients Look for Advice.
The channels we typically use for employment practices.
Google Search
Claim-specific campaigns for employees and advisory campaigns for employers.
Learn moreMicrosoft Advertising
Business owners and HR managers searching on desktop at lower click costs.
Learn moreResults From Our Case Studies
What Focused Legal Campaigns Can Deliver.
These figures come from a published case study of a personal injury firm. Employment cases have their own intake rules, but the same case-type structure and tracking apply.
41%
Lower cost per acquisition
Personal injury law firm, Google Ads
2.8×
More contact form leads
Personal injury law firm
3.2×
ROAS improvement
Personal injury law firm
Why PPC Gems
Why Employment Firms Work With Us.
i.
Right audience, right side
We never send an employer's ad to an employee, or the reverse.
ii.
Cases you want, not every call
Campaigns weighted toward the claim types and values you prefer.
iii.
Intake-ready tracking
Calls and forms measured by claim type.
iv.
Plain-English reporting
Cost per consultation and what changed, every month.
v.
No contract to sign
Month-to-month with no setup fee, so you stay because the cases are right.
vi.
21+ years of PPC
Long experience in competitive legal and professional services.
Employment Law FAQ
Employment Law PPC Questions.
Anything else, ask us directly. We reply within one business day.
We only take cases on contingency. Does that change the approach?
Yes. We focus on the claim types most likely to meet your criteria and add screening questions to forms, so intake spends less time on cases you would decline.
Can you run employer-side campaigns too?
Yes. Employer advisory work gets its own campaigns, often on Microsoft Advertising and Google, with landing pages written for business owners and HR teams.
How do you deal with people who just want free advice?
We exclude informational searches where possible and make clear on landing pages what a consultation involves. Search terms are reviewed every week.
Can you promote HR training for employers?
Yes. Employer training and handbook services get their own campaigns aimed at HR managers and business owners.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
Related Sectors
Related Legal Practice Areas.
Corporate & Business Law
Campaigns for business formation and commercial law.
View serviceImmigration Law
Visa and employer-sponsored immigration campaigns.
View servicePersonal Injury Law Firms
High-value case campaigns for injury firms.
View serviceCities where we run legal campaigns include Los Angeles, Chicago, Seattle, Manchester and Ottawa.
Ready for More Employment Consultations? Let's Talk.
Claim-specific campaigns for the side you represent. Month-to-month.
Let's Grow Your Employment Practice.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Employment law campaign experience
- Employee and employer campaigns kept separate
- Claim-type tracking
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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