PPC Management for Hospitality, Travel & Events.

Hotels that rely primarily on OTAs for direct bookings are paying 15 to 25% in commission on every reservation that a well-structured Google Ads and Meta campaign could have captured directly at a cost of 5 to 8%. We build direct booking campaigns that compete head-to-head with OTA listings in Google Hotel Ads and Search, use remarketing to recapture visitors who checked rates but booked elsewhere, and run Meta and Instagram campaigns targeting the specific traveller profiles most aligned with your property type and positioning.

Local search and Google Maps alongside reservation and delivery campaigns. Each revenue stream — dine-in, delivery, catering — needs distinct campaign structure and conversion goals.

Event-specific campaigns with short planning windows. Meta and Instagram dominate for nightlife awareness and ticket sales. Google captures venue and pre-event intent.

Destination and package-specific campaigns with extended planning windows. Remarketing across the months-long travel research and booking consideration period.

Route-specific and fare-class campaigns targeting leisure and business travellers with distinct messaging. Departure and destination targeting outperform generic airline ads.

Vacation rental PPC competes directly with Airbnb and VRBO for traveller attention — which means campaigns that don't lead with a compelling reason to book direct (better rate, more flexible terms, direct host access) will consistently lose to the platforms that already own the category's brand recognition. We build direct booking campaigns that emphasise the booking advantages your property offers over platform listings, use destination-specific and property-type-specific Search campaigns to reach travellers at the point they're comparing options, and run Meta visual campaigns that communicate property character and location to cold audiences who haven't started their booking search yet.

High-ticket decisions with 12-18 month planning windows. Meta and Instagram visual campaigns drive inspiration-phase awareness. Google captures high-intent supplier searches.

Catering PPC serves corporate and social clients with completely different decision criteria — the events manager at a corporate firm evaluates dietary range, service reliability, and billing flexibility, while the couple booking catering for their wedding is choosing based on food quality, style, and the personal connection with the caterer. We build completely separate corporate and social event catering campaigns with distinct copy, landing pages, and lead qualification forms, use LinkedIn for corporate catering acquisition where decision-maker targeting by company size and industry is viable, and run Google Search and Meta campaigns for social event catering with visual creative that communicates food quality.

Theme park and visitor attraction PPC works best when campaigns are built around school holiday windows, half-terms, and seasonal events rather than run as flat monthly spend — because 70% of annual visits concentrate into specific demand peaks that require proportionally elevated advertising investment. We build holiday-specific campaign packages with pre-peak budget scaling and themed creative, use family audience targeting on Meta to reach parents planning school holiday activities for specific age groups, and run urgency campaigns for limited-capacity events and seasonal experiences that benefit from advance booking incentives.

Long booking windows require early awareness and extended remarketing. Itinerary-specific campaigns with embarkation port targeting drive qualified enquiries.

Gift season and personal wellness intent both drive bookings. Meta lifestyle campaigns build awareness — Google Search captures treatment-specific and occasion-driven intent.

Food delivery and meal kit PPC is fundamentally a subscriber acquisition business, not a transaction acquisition business — and campaigns optimised for the lowest first-order cost rather than the highest subscriber conversion rate consistently acquire customers who try once and churn, leaving behind a negative LTV after marketing costs. We model acquisition CPA against expected subscription duration and average order frequency, build Meta campaigns for the household demographic profiles with the highest meal kit retention rates, and use introductory offer campaigns with conversion mechanics designed to transition trial customers to recurring subscribers.