★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
PPC for Real Estate Agents & Brokerages
Real Estate PPC That Wins Listings.
We run Google Search, Meta and YouTube for real estate agents, teams and brokerages, with separate campaigns for sellers, buyers and the neighborhoods you know best.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Seller Leads and Buyer Leads Aren't Equal.
Most agents want more listings, yet most real estate ad accounts generate buyer leads, because buyer searches are easier to attract. Buyer leads have value, but a seller in your target neighborhood is often worth far more. Campaigns should be built around the business you actually want.
We run seller campaigns around home valuation offers, market reports and neighborhood-specific messaging, aimed at homeowners in the areas where you want listings. Buyer campaigns promote new listings, open houses and community guides. Meta campaigns follow housing ad rules, which limit targeting by age, gender and ZIP code, so creative and offers have to do more of the work.
Speed of follow-up decides how many leads become clients, so we track calls and forms in real time and help you connect leads to your CRM. Our published real estate case study shows what consistent lead flow can look like.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Seller-first campaignsValuation and market report offers for listing leads.
Neighborhood targetingMessaging for the communities you specialize in.
Housing ad rules followedMeta special category requirements built in.
PPC Channels
Where Buyers and Sellers Start.
The mix we usually run for real estate agents.
Results From Our Case Studies
What PPC Delivered for a Real Estate Agency.
These figures come from our published case study of a real estate agency running Meta campaigns.
340
Qualified leads in 90 days
Real estate agency, Meta Ads
$18
Average cost per lead
Real estate agency, Meta Ads
52%
Lead-to-appointment rate
Real estate agency, Meta Ads
Why PPC Gems
Why Agents Work With Us.
i.
Listings in focus
Seller campaigns planned deliberately, not as an afterthought.
ii.
Housing rules handled
Campaigns built within special ad category limits.
iii.
CRM-ready leads
Fast handoff so you can follow up quickly.
iv.
Clear reporting
Seller and buyer leads reported separately.
v.
Flexible through market shifts
Month-to-month with no setup fee, so budgets can follow inventory and seasonal demand.
vi.
21+ years of PPC
Long experience with property advertising.
Residential Real Estate FAQ
Real Estate PPC Questions.
Anything else, ask us directly. We reply within one business day.
Why are Meta ads for real estate restricted?
Housing is a special ad category on Meta, which limits targeting by age, gender and ZIP code to prevent discrimination. We plan campaigns and creative within those rules.
Do home valuation ads work?
They are one of the most reliable seller lead sources, as long as follow-up is fast and the valuation experience is useful.
Can you send leads straight to our CRM?
In most cases, yes. We connect forms and lead ads to popular real estate CRMs so leads arrive instantly.
Can you promote open houses and new listings?
Yes. Listing and open house campaigns run for a set window around each property, aimed at buyers searching that area.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Facebook & Google Ads
"Great marketers. We spent a significant monthly budget and they successfully ramped up ad spend while continuously generating great ROI. Most responsive ad team we've ever had. Very happy with service and communication."
★★★★★Google & Facebook Ads
"Results improved measurably after switching to PPC Gems. Better campaign structure, cleaner tracking, stronger ROAS - and the communication is excellent throughout."
Related Sectors
Related Property Sectors.
Luxury Real Estate
High-end property campaigns.
View serviceNew Home Builders
Community and model home campaigns.
View serviceMortgage & Lending
Purchase and refinance campaigns.
View serviceCities where we run real estate campaigns include Austin, Phoenix, Tampa, Toronto and Brisbane.
Ready for More Listing Leads? Let's Talk.
Seller-first campaigns within housing ad rules. Month-to-month.
Let's Grow Your Listings.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Real estate campaign experience
- Seller and buyer campaigns kept separate
- Housing ad rules followed
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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