★★★★★Facebook & Instagram
"Reliable, communicative, and results-driven. They handle our Meta campaigns as if they were their own. Consistent results, clear communication, and real business impact."
Real Estate & Construction PPC
PPC for Real Estate and Construction.
We run Google Search, Meta, YouTube and Microsoft Advertising for agents, brokerages, builders, contractors and property firms, with leads followed through to appointments and signed projects.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Big Decisions Take Time and Trust.
Buying a home, selling a property or starting a construction project are some of the largest decisions people make. Searches start months before anyone signs anything, and most leads need several conversations before they are ready to move.
We build campaigns for each stage: seller and valuation campaigns, buyer and listing campaigns, and project campaigns for builders and contractors. Each has its own message and landing page, and remarketing keeps you in front of prospects while they decide.
Housing ads also come with rules. Meta's special ad category and Google's housing policies limit targeting by age, gender and zip code, so we build audiences and creative that work within them. Leads are sent straight to your CRM so your team can follow up quickly.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Separate seller, buyer and project campaignsEach audience gets its own message, offer and landing page.
Housing ad rules handledCampaigns built within Meta's special ad category and Google's housing policies.
Fast lead delivery to your CRMLeads sent where your team works, so follow-up happens while interest is high.
Lead quality checked against appointmentsWe look at which campaigns produce real appointments, not just names and numbers.
PPC Channels
Where Buyers, Sellers and Owners Look.
Property and project searches start on Google and continue on social. These are the channels we usually combine.
Google Search
Seller, buyer and project searches by area, from home valuations to general contractor quotes.
Learn moreMeta Ads
Listings, valuations and new developments promoted within the housing special ad category.
Learn moreYouTube Ads
Property tours, community videos and project showcases for buyers and homeowners still deciding.
Learn moreMicrosoft Advertising
An older, home-owning audience at lower click costs, useful for sellers and remodeling projects.
Learn moreResults From Our Case Studies
Results From Real Estate Accounts.
These figures come from our published case study of a real estate agency's Meta Ads campaigns.
340
Qualified leads in 90 days
Real estate agency, Meta Ads
$18
Average cost per lead
Real estate agency, Meta Ads
52%
Lead-to-appointment rate
Real estate agency, Meta Ads
Why PPC Gems
Why Property Firms Work With Us.
i.
Campaigns for every stage
Sellers, buyers and project clients each get their own approach and budget.
ii.
Housing policy experience
Audiences and creative that work within special ad category limits.
iii.
Patience with long cycles
Remarketing and nurture campaigns that keep you visible while prospects decide.
iv.
Lead quality over volume
Campaigns judged on appointments and signed projects, not cheap form fills.
v.
One Account Success Manager
A dedicated contact who knows your markets and your listings or projects.
vi.
Month-to-month terms
No setup fee and no lock-in, so budgets can follow the market.
Sectors We Cover
Real Estate PPC by Sector.
Each property business has its own clients and timelines. Choose yours for a page written for that work.
Residential Real Estate
Seller, buyer and neighborhood campaigns for agents, teams and brokerages.
View sector page →Commercial Real Estate
Tenants, buyers and investors for office, retail and industrial property.
View sector page →Property Management
Property owners looking for management, with vacancy campaigns run separately.
View sector page →New Home Builders
Community launches and model home visits for builders and developers.
View sector page →Luxury Real Estate
High-end listings marketed with the discretion and polish clients expect.
View sector page →Real Estate Investment
Motivated sellers and investor partners for cash buyers and investment firms.
View sector page →Construction & General Contractors
Commercial and residential projects for general contractors and builders.
View sector page →Renovation & Remodeling
Kitchen, bath and whole-home projects from homeowners ready to invest.
View sector page →Architecture & Interior Design
Clients planning design projects, reached on search and visual platforms.
View sector page →Land Development
Land buyers, sellers and development partners for land and lot businesses.
View sector page →Real Estate & Construction FAQ
Real Estate PPC Questions.
Anything else, ask us directly. We reply within one business day.
Why are real estate ads restricted on Meta?
Housing ads fall under Meta's special ad category, which limits targeting by age, gender and zip code to prevent discrimination. We build audiences and creative that work well within those limits.
Do home valuation campaigns work?
They can bring in seller leads at a reasonable cost, but quality varies. We qualify leads with a few questions and track which campaigns produce listing appointments.
Can leads go straight into our CRM?
Yes. We connect lead forms and landing pages to most real estate and construction CRMs, so your team can respond quickly.
Do you work with builders and contractors as well as agents?
Yes. Builders, contractors and remodelers get project-focused campaigns with quote and consultation tracking.
Can you run campaigns for several markets?
Yes. Each market or office gets its own campaigns and budget, with reporting by area.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Meta Advertising
"Our Facebook performance had been declining post-iOS 14. PPC Gems restructured campaigns completely and results improved dramatically within 60 days. They clearly understand Meta's current landscape."
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
Ready for Better Property Leads? Let's Talk.
A free call to review your campaigns, markets and lead follow-up.
Let's Talk About Your Market.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Real estate and construction experience
- Housing ad rules handled
- Leads sent straight to your CRM
- Month-to-month with no setup fees
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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