★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
PPC for SaaS Companies
SaaS PPC That Fills the Pipeline.
We run Google Search, Microsoft Advertising, LinkedIn and YouTube for SaaS companies, from product-led trials to sales-led demos, with results tracked past the sign-up.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Sign-Ups Are Easy. Pipeline Is the Point.
Many SaaS ad accounts look healthy on the surface: plenty of trials, a reasonable cost per sign-up. Then the sales team reports that most trials never activate and demo requests come from students, competitors and companies far too small to buy. The campaigns are optimizing for the wrong number.
We structure campaigns by intent: problem-aware searches from people describing the pain your product solves, solution searches for your category, competitor and alternative searches, and brand defense. Each lands on a page built for that stage, from comparison pages to demo booking. Offline conversions from your CRM, such as qualified opportunities or paid accounts, are fed back into Google and Microsoft so bidding learns which clicks become revenue.
Our published case studies include a B2B SaaS platform that doubled trial sign-ups and a software company that generated demo requests on Microsoft Advertising at a lower cost per click than Google.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Intent-based structureProblem, solution, competitor and brand campaigns kept separate.
CRM data in the biddingQualified pipeline fed back into ad platforms.
Trial and demo funnelsProduct-led and sales-led paths each optimized.
PPC Channels
Where Software Buyers Evaluate Tools.
The mix we typically run for SaaS companies.
LinkedIn Ads
Job title and company targeting for sales-led products.
Results From Our Case Studies
What PPC Delivered for SaaS Companies.
These figures come from our published case studies of a B2B SaaS platform on Google Ads and a B2B software company on Microsoft Advertising.
2.1×
More trial sign-ups
B2B SaaS platform, Google Ads
28%
Lower cost per acquisition
B2B SaaS platform, Google Ads
29%
Lower CPC than Google
B2B software company, Microsoft Ads
Why PPC Gems
Why SaaS Teams Work With Us.
i.
Revenue, not vanity metrics
Campaigns optimized toward qualified pipeline.
ii.
Competitor strategy
Alternative and comparison campaigns done carefully.
iii.
Multi-platform B2B
Google, Microsoft and LinkedIn planned together.
iv.
Clear reporting
Trials, demos, pipeline and CAC each month.
v.
No annual contract to approve
Month-to-month with no setup fee, so you keep paying only while pipeline justifies it.
vi.
21+ years of PPC
Long experience with B2B and software.
SaaS Platforms FAQ
SaaS PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can you connect ad data to our CRM?
Yes. We set up offline conversion imports from HubSpot, Salesforce and similar CRMs so bidding can learn from qualified leads and closed revenue.
Should we bid on competitor names?
It can work well with honest comparison pages. We keep competitor campaigns separate with their own budgets and watch trademark rules.
Is LinkedIn worth it for SaaS?
For sales-led products with clear target job titles, often yes, despite higher click costs. We usually test it once Search is converting well.
Can you lower our cost per demo?
We focus campaigns on high-intent searches, exclude job seekers and free-tool hunters, and feed CRM outcomes back into bidding so spend moves toward demos that turn into pipeline.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Search Campaigns
"Excellent communication and results. They handled the Google to Bing migration perfectly and had campaigns optimised faster than we expected. Highly reliable team."
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
Related Sectors
Related Software Sectors.
Marketing Technology (MarTech)
Campaigns for martech and adtech companies.
View serviceHR & Payroll Software
Demo campaigns for HR and payroll platforms.
View serviceAccounting & Finance Software
Trial campaigns for finance software.
View serviceTech hubs where we run SaaS campaigns include San Francisco, Austin, Boston, London and Bangalore.
Ready to Turn Clicks Into Pipeline? Let's Talk.
Intent-based SaaS campaigns tied to your CRM. Month-to-month, no setup fees.
Let's Grow Your SaaS Pipeline.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- SaaS campaign experience
- CRM and offline conversion setup
- Google, Microsoft and LinkedIn together
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
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