★★★★★Long-Term Partner
"We've worked with PPC Gems for several years. What keeps us coming back is consistent quality, honest communication, and results that hold up over time. Genuinely reliable."
Richmond, Virginia
Richmond PPC With River City Roots.
We manage paid search and social for Central Virginia businesses from Scott's Addition and the Fan to Short Pump, Midlothian, Glen Allen and Chesterfield: financial firms, manufacturers, online brands, software companies and local services.
Google PartnerMonth-to-MonthNo Setup FeesReplies Within 1 Business Day
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
The Richmond Market
History, Banking and a Creative Streak.
Richmond blends old and new. Banking, insurance and law firms have deep roots downtown, a federal reserve bank and state government anchor a professional workforce, and a lively creative scene of agencies, breweries and design studios has grown in neighborhoods like Scott's Addition and Manchester.
The suburbs of Henrico and Chesterfield counties are where much of the local spending happens, with families in Short Pump, Midlothian and Mechanicsville looking for contractors, dentists, schools and services. Manufacturing, logistics along I-95 and a growing number of online brands add to the B2B and e-commerce mix.
We build campaigns to suit each audience: county-level local targeting, compliance-aware campaigns for financial and legal firms, technical search for B2B suppliers, demo campaigns for SaaS and margin-led Shopping and Meta for online brands.
Book my FREE Strategy CallBuild my free 30-day plan20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Henrico versus Chesterfield
North and south of the river often behave like separate markets for home services and healthcare. We split targeting so each gets the budget its demand justifies.
County-level targetingHenrico, Chesterfield and the city handled separately.
Professional services expertiseCampaigns for firms where trust decides the click.
Prompt repliesWithin one business day, often the same day.
Who We Work With
Richmond Businesses We Help.
Four kinds of Central Virginia business.
Local services
Contractors, dentists, law firms and private schools across Henrico and Chesterfield.
Local and multi-location PPCE-commerce brands
Virginia food, drink and lifestyle brands selling online. Shopping and Meta built around margin.
E-commerce PPCB2B and financial services
Banks, insurers, manufacturers and logistics firms. Lead quality over volume.
B2B PPCSaaS and fintech
Software companies serving finance and government. Demo campaigns and remarketing.
SaaS PPCIndustries
Richmond Industries We Serve.
Sectors we manage in Central Virginia.
Legal & Financial
Law firms, advisers and insurers competing for clients.
Estate Planning & Probate · Financial Advisory · Insurance Brokers
Legal & Professional PPCB2B & SaaS
Manufacturers, logistics firms and software companies.
Manufacturing & Industrial · Logistics & Freight · Accounting & Finance Software
B2B & SaaS PPCE-Commerce & Retail
Virginia brands growing online sales.
Food & Beverage · Fashion & Apparel · Shopify Stores
E-Commerce & Retail PPCHome Services
Humid summers and older homes keep contractors busy.
HVAC Companies · Roofing & Exteriors · Painting & Decorating
Home Services PPCAll Industries We Serve
Ten industry groups and more than a hundred specialist sectors, each with its own approach to targeting, tracking and landing pages.
View all industriesPlatforms
Channels for Richmond.
Richmond FAQ
Richmond PPC Questions.
Anything else, ask us directly. We reply within one business day.
Do you work with law firms and financial advisers?
Yes. We build campaigns around specific practice areas and services, with ad copy that stays within professional advertising rules.
Is it worth targeting the whole metro?
Usually not. Most local businesses do better focusing on the counties and ZIP codes closest to them, then expanding once results are proven.
Can you help a Virginia brand sell nationwide?
Yes. We run Shopping, Performance Max, Meta and Amazon campaigns organized by product margin.
Do you work with Richmond home services companies?
Yes. Contractors get call-led campaigns targeted to Henrico, Chesterfield and the counties they cover.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
In the Mid-Atlantic we also work with businesses in Virginia Beach, Baltimore, Raleigh and Durham.
Ready to Grow in Richmond? Let's Talk.
Local, professional, e-commerce and B2B campaigns. Month-to-month.
Let's Talk Richmond PPC.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- A dedicated Account Success Manager
- Professional services, B2B, e-commerce and local experience
- Calls booked in Eastern Time
- No setup fees and no lock-in contract
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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