★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Estate Planning & Probate
Estate Planning PPC That Earns Trust.
We manage Google Search, Microsoft Advertising and Meta for estate planning and probate firms, reaching families planning ahead and executors who need help now.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Two Very Different Clients in One Practice.
Estate planning and probate attract two kinds of client. One is planning ahead, comparing options for wills, trusts and powers of attorney, and can take weeks to decide. The other has just lost someone and needs to understand probate, often urgently. They deserve different ads, different pages and different follow-up.
We run planning campaigns that explain your process and pricing clearly, often with flat-fee packages or seminar sign-ups as the conversion. Probate and estate administration campaigns are call-led, with calm, practical copy about what an executor needs to do first. Trust administration, elder law and estate disputes can each be added as separate campaigns where you offer them.
Microsoft Advertising tends to work well here, because a large share of people planning their estates are over fifty and still search on desktop. We test it alongside Google and keep the budget where consultations cost least.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Planning and probate splitLong-term planners and grieving executors reached with different messages.
Older audiences reached wellMicrosoft Advertising and desktop-friendly pages for a 50+ audience.
Consultations and seminars trackedCalls, bookings and event sign-ups measured as results.
PPC Channels
Where Families Start Planning.
The channels we usually run for estate planning firms.
Google Search
Wills, trusts, probate and estate administration searches in your state or region.
Learn moreMicrosoft Advertising
Strong reach among older, desktop-heavy searchers at a lower cost per click.
Learn moreResults From Our Case Studies
What Patient, Well-Tracked Campaigns Can Deliver.
These figures come from a published case study of a financial advisory firm, whose older, research-heavy audience closely matches estate planning clients.
38%
Lower CPA than Google
Financial advisory firm, Microsoft Ads
$41
Average cost per lead
Financial advisory firm, Microsoft Ads
2.7×
More leads
Financial advisory firm, Microsoft Ads
Why PPC Gems
Why Estate Firms Work With Us.
i.
Respectful, clear copy
Messages that inform rather than pressure, for planning and probate alike.
ii.
The right channels for the age group
Microsoft Advertising and desktop pages given proper weight.
iii.
Every result counted
Calls, consultations and seminar registrations tracked.
iv.
Plain-English reporting
What each campaign cost per consultation, every month.
v.
Terms as steady as your practice
Month-to-month with no setup fee and no long commitment.
vi.
21+ years of PPC
Long experience with professional services advertising.
Estate Planning & Probate FAQ
Estate Planning PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can PPC promote our estate planning seminars?
Yes. Seminars and webinars often work well as a first step. We run them as separate campaigns with registration tracking and reminders.
Should we mention flat fees in our ads?
If you offer flat-fee packages, it usually helps, because cost is one of the first questions planners have. We test it against other messages and keep what brings more consultations.
Do you run probate campaigns differently?
Yes. Probate searches are more urgent, so those campaigns are call-led with practical copy about first steps, while planning campaigns allow a longer decision.
Can you target executors outside our state?
Yes, where you can handle out-of-state executors. Probate campaigns can target people searching about an estate in your jurisdiction from elsewhere.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
Related Sectors
Related Professional Services.
Financial Advisory
Compliant lead generation for advisors and planners.
View serviceFamily Law & Divorce
Discreet campaigns for divorce and custody matters.
View serviceTax Services
Seasonal campaigns for tax preparers and advisors.
View serviceCities where we run professional services campaigns include Tampa, Scottsdale, Boston, Bristol and Adelaide.
Ready for More Estate Planning Clients? Let's Talk.
Planning and probate campaigns, run with care. Month-to-month, no setup fees.
Let's Grow Your Estate Practice.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Estate planning and probate campaign experience
- Seminar and consultation tracking
- Google and Microsoft Ads managed together
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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