★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Insurance Brokers & Agencies
Insurance PPC That Writes More Policies.
We manage Google Search, Microsoft Advertising and Meta for independent brokers and insurance agencies, with separate campaigns for each line of business you want to grow.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Insurance Clicks Are Costly. Waste Is Worse.
Insurance is one of the most competitive categories in paid search, with national carriers and comparison sites bidding on almost every term. An independent broker cannot outspend them, so the campaigns have to be sharper: the right lines, the right areas and the right people at the moment they need a quote.
We build campaigns line by line: home, auto, life, health, commercial, specialty and niche cover you are strong in, such as contractors, restaurants or classic cars. Each line has its own ads, quote landing page and budget, so a high-value commercial lead is never competing for budget with a low-margin auto quote.
Calls and quote requests are tracked by line, and where your agency management system allows, we follow leads through to bound policies. That shows which campaigns actually grow your book and which only produce price shoppers.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Line-by-line campaignsHome, auto, life, commercial and niche cover each with their own budget.
Niche cover highlightedSpecialty lines where independents can beat the big carriers.
Bound policies trackedQuotes followed through to sales where your systems allow.
PPC Channels
Where Buyers Ask for Quotes.
The mix we usually run for insurance agencies.
Google Search
Quote-intent campaigns for each line, targeted to the regions you are licensed in.
Learn moreResults From Our Case Studies
What Financial Services Campaigns Can Deliver.
These figures come from a published case study of a financial advisory firm, a close match for the trust-led, high-competition searches insurance brokers face.
38%
Lower CPA than Google
Financial advisory firm, Microsoft Ads
$41
Average cost per lead
Financial advisory firm, Microsoft Ads
2.7×
More leads
Financial advisory firm, Microsoft Ads
Why PPC Gems
Why Insurance Agencies Work With Us.
i.
We pick battles you can win
Lines and areas where an independent broker can compete profitably.
ii.
Comparison-site waste removed
Searches for carrier logins, claims numbers and brand terms excluded.
iii.
Quotes and policies tracked
So budget follows written business.
iv.
Plain-English reporting
Cost per quote and per policy each month.
v.
No policy-style lock-in
Month-to-month with no setup fee, so you can renew with us every month.
vi.
21+ years of PPC
Long experience in financial services advertising.
Insurance Brokers FAQ
Insurance PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can a small agency compete with national carriers on Google?
On broad terms, rarely. On specific lines, niches and local searches, yes. We focus budget where an independent broker has a real chance of winning the client.
Can you target only the states or regions we are licensed in?
Yes. Campaigns are limited to the areas you can write business in.
Which lines should we advertise first?
Usually the lines with the best commission and retention for your agency. We start there, measure cost per bound policy and expand from what works.
Can you help with renewal season campaigns?
Yes. Campaigns can be timed to renewal periods for lines such as commercial or Medicare, where people actively compare cover.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
★★★★★GMB + Google Ads
"The combined GBP and Google Ads approach drove a significant increase in local visibility and calls within 60 days. Excellent work, consistent results."
Related Sectors
Related Financial Services.
Financial Advisory
Compliant lead generation for advisors and planners.
View serviceMortgage & Lending
Purchase and refinance campaigns for lenders and brokers.
View serviceTax Services
Seasonal campaigns for tax preparers and advisors.
View serviceCities where we run financial services campaigns include Dallas, Jacksonville, Columbus, Mississauga and Brisbane.
Ready to Write More Policies? Let's Talk.
Line-by-line campaigns that compete where you can win. No lock-in.
Let's Grow Your Book of Business.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Insurance agency campaign experience
- Line-by-line budgets and tracking
- Licensed-area targeting
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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