We run Google Search, Local Services Ads and Meta campaigns for heating and cooling companies, with emergency, repair and replacement work split so each job type gets the bid it deserves.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Someone typing 'AC not cooling' at 9pm in July is ready to pay for a technician tonight. Someone searching 'heat pump cost' in April is months away from a decision. Most HVAC accounts we audit treat both the same way, with one budget, one bid and one landing page, which is why cost per booked job creeps up every summer.
We split campaigns by intent: emergency and no-heat calls, repair and diagnostics, maintenance plans, and system replacement. Each has its own bids, ad schedule and landing page. Emergency campaigns run call-focused ads when your dispatchers are on, and replacement campaigns lean on financing, brands you install and the comfort of a proper quote.
Then we track what matters: answered calls, booked appointments and, where your software allows, sold jobs. That way budget moves to the campaigns that fill your schedule, not the ones that just get clicks.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Most HVAC work starts with a search. These are the channels we usually combine.
The core channel for urgent repairs and replacement quotes, with call extensions and service-area targeting.
Learn morePay-per-lead placements above the regular ads, with the Google Guaranteed badge where it is available.
Learn moreMaintenance plan offers and seasonal tune-up promotions shown to homeowners in your area before demand peaks.
Learn moreAn older homeowner audience at lower click costs, a steady extra source of replacement leads.
Learn moreThese figures come from a published case study of an HVAC contractor's Google Ads account, rebuilt around service-specific ad groups and proper call tracking.
Peak seasons, shoulder months and the weeks before them. Campaigns are ready before the first hot day, not after.
Negative keywords for DIY, parts, jobs and manufacturer support keep the budget on homeowners who want a technician.
Every call attributed to its campaign and keyword, so you know which searches turn into booked jobs.
A monthly report showing spend, calls, booked jobs and cost per job, with what we changed and why.
Month-to-month with no setup fees. If the schedule is not filling, you are free to leave.
Two decades of paid search across home services, through every change Google has made to local ads.
Anything else, ask us directly. We reply within one business day.
Usually both. Local Services Ads charge per lead and sit at the very top of the page, while Search gives you control over keywords, ad copy and landing pages. Running both covers more of the results page for the searches that matter.
We reduce spend on repair campaigns, shift budget to maintenance plans and replacement quotes, and test offers that bring work forward. When the weather turns, budgets go back up quickly.
Yes. We set up call tracking and conversion tracking, and where your field service software allows it we import booked or sold jobs so bidding is based on real revenue.
No. There is no minimum ad spend. Smaller budgets are focused on your highest-value services and the areas closest to your base.
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
"The combined GBP and Google Ads approach drove a significant increase in local visibility and calls within 60 days. Excellent work, consistent results."
"Absolutely incredible. Very knowledgeable, straight to the point, and organised. Google Ads performance improved significantly within the first two months. Full recommendation."
Emergency call-outs and planned jobs for plumbers and electricians.
View serviceStorm repair and replacement leads for roofing companies.
View serviceInstall and monitoring leads for security and smart home firms.
View serviceCities where we run HVAC campaigns include Houston, Phoenix, Dallas, Atlanta and Toronto.
Emergency, repair and replacement campaigns built separately. Month-to-month, no setup fees.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
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