★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Manufacturers & Industrial Suppliers
Manufacturing PPC That Brings RFQs.
We manage Google Search, Microsoft Advertising and LinkedIn for contract manufacturers, fabricators, machine shops and industrial suppliers, reaching engineers and buyers with real projects.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Engineers Search by Specification.
Industrial buyers do not search like consumers. Engineers and procurement teams look for specific processes, materials, tolerances, certifications and capacities: CNC machining in aluminum, sheet metal fabrication, injection molding, ISO-certified suppliers. Search volume is smaller, but every qualified inquiry can be worth a long-term contract.
We build campaigns around your capabilities, materials and the industries you serve, such as aerospace, medical devices, automotive or food processing. Landing pages show equipment, certifications, tolerances and example parts, with a simple RFQ form that lets buyers upload drawings. Microsoft Advertising often performs well because many engineers search from desktop workstations.
Sales cycles are long, so we track RFQs, calls and drawing uploads, and import CRM stages where possible to see which campaigns lead to quoted and won work.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Capability-led keywordsProcesses, materials and certifications buyers actually search.
RFQ-focused pagesDrawing uploads and specification details made easy.
Industry-specific targetingCampaigns for the sectors you already supply.
PPC Channels
Where Industrial Buyers Source Suppliers.
The channels we usually run for manufacturers.
LinkedIn Ads
Engineering and procurement roles in target industries.
Results From Our Case Studies
What B2B Campaigns Can Deliver.
These figures come from published case studies of a B2B software company on Microsoft Advertising and a multi-platform B2B campaign, both selling to technical business buyers.
140
Demo requests a month
B2B software company, Microsoft Ads
29%
Lower CPC than Google
B2B software company, Microsoft Ads
67%
More qualified leads
B2B SaaS, Google, Bing and LinkedIn
Why PPC Gems
Why Manufacturers Work With Us.
i.
We speak specification
Campaigns built on processes, materials and tolerances.
ii.
Low volume, high value
Small, precise campaigns that waste little.
iii.
RFQs tracked properly
Quotes and won work followed where possible.
iv.
Clear reporting
Inquiries and cost per RFQ each month.
v.
No contract to sign
Month-to-month with no setup fee, a simple start for a long sales cycle.
vi.
21+ years of PPC
Long experience with B2B and industrial campaigns.
Manufacturing & Industrial FAQ
Manufacturing PPC Questions.
Anything else, ask us directly. We reply within one business day.
Is there enough search volume for niche manufacturing?
Volume is lower than consumer markets, but intent is high. A small number of qualified RFQs can justify the spend, so we build tight campaigns rather than broad ones.
Can buyers upload drawings through the landing page?
Yes. We recommend RFQ forms with file upload, and track submissions as conversions.
Does Microsoft Advertising work for B2B industrial?
Often, yes. Many engineers and buyers search from desktop at work, and costs are usually lower than Google.
Can you promote trade show attendance?
Yes. Campaigns can invite buyers to visit your booth and book meetings in the weeks before a show.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
Related Sectors
Related B2B Sectors.
Wholesale & Distribution
Trade account campaigns for distributors.
View serviceLogistics & Freight
Quote campaigns for logistics companies.
View serviceConstruction & Trades B2B
Campaigns for suppliers to the trades.
View serviceIndustrial cities where we run B2B campaigns include Detroit, Cleveland, Milwaukee, Birmingham and Pune.
Ready for More Qualified RFQs? Let's Talk.
Capability-led B2B campaigns for manufacturers. Month-to-month.
Let's Grow Your RFQ Pipeline.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Manufacturing and industrial campaign experience
- Capability and certification targeting
- RFQ and drawing upload tracking
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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