★★★★★Facebook & Google Ads
"Great marketers. We spent a significant monthly budget and they successfully ramped up ad spend while continuously generating great ROI. Most responsive ad team we've ever had. Very happy with service and communication."
PPC for Shopify Stores
Shopify PPC Built Around Profit, Not Just Revenue.
We manage Google Shopping, Performance Max and Meta ads for Shopify brands, with campaigns organized by margin and stock so ad spend grows the products that make you money.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Your Store Has Winners. Your Ads Should Know Them.
Most Shopify stores we audit run one Shopping or Performance Max campaign containing every product. The result is predictable: a handful of popular, low-margin items soak up the budget, new products never get a chance, and reported ROAS looks fine while actual profit lags behind.
We start with your product feed, because Shopping ads can only be as good as the data behind them. Titles, product types, custom labels and missing attributes get fixed first. Then campaigns are split by margin band, best-sellers and new lines, so each group gets a target that matches what it can afford.
Meta catalog ads bring back shoppers who viewed or carted products, and prospecting campaigns introduce your best-sellers to new audiences. Everything is tracked back to orders and revenue in Shopify, so decisions are based on sales, not clicks.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Your feed, properly looked afterTitles, product types and custom labels cleaned up so Google knows exactly what you sell.
Margin-based campaign structureHigh-margin products get room to scale while low-margin items are held to tighter targets.
Purchase tracking you can rely onGoogle Ads, GA4 and the Meta Pixel with Conversions API checked against your Shopify orders.
PPC Channels
Where Shopify Brands Grow.
The channels we combine for Shopify stores, managed as one plan.
Google Shopping
Product listing ads segmented by margin, with search terms reviewed so you only pay for buyers.
Learn morePerformance Max
Used where it fits, with clear asset groups and brand exclusions so it does not take credit for sales you would get anyway.
Learn moreMeta Catalog Ads
Dynamic product ads on Facebook and Instagram that bring back shoppers who browsed or added to cart.
Learn moreAmazon Ads
For Shopify brands also selling on Amazon, Sponsored Products and Sponsored Brands managed alongside.
Learn moreResults From Our Case Studies
What Better Shopping Campaigns Can Deliver.
These figures come from a published case study of a fashion e-commerce brand whose Google Shopping campaigns were rebuilt around feed quality and margin.
6.8×
ROAS on Google Shopping
Fashion e-commerce brand
44%
More ad revenue
Fashion brand, Google Shopping
31%
Less wasted spend
Fashion brand, Google Shopping
Why PPC Gems
Why Shopify Brands Choose Us.
i.
Feed work included
Product feed improvements are part of the management, not an extra project with an extra invoice.
ii.
We think in margin
Targets are set per product group based on what each can afford, so growth does not come at the cost of profit.
iii.
Clean attribution
Purchases and revenue reconciled with Shopify, so the numbers in your report match the numbers in your store.
iv.
Seasonal planning
Budgets and promotions planned ahead of peak periods like Black Friday and the holidays.
v.
Stay because sales justify it
Month-to-month with no setup fee and no lock-in, whatever size your store is.
vi.
21+ years in paid search
Two decades of e-commerce search work, through every change Google has made to Shopping.
Shopify Stores FAQ
Shopify PPC Questions.
Anything else, ask us directly. We reply within one business day.
Do you work with the Google and YouTube app for Shopify?
Yes. Many stores sync products through the Google and YouTube app, and we work with that feed, adding supplemental feeds or custom labels where more control is needed.
Should my store use Performance Max or standard Shopping?
Often both. Standard Shopping gives you search term visibility and control, while Performance Max can reach more placements. We decide based on your catalog size, budget and goals.
How do you measure results?
By purchases, revenue and return on ad spend, checked against your Shopify orders. We also look at new versus returning customers where the data allows.
Can you help with product feed issues in Merchant Center?
Yes. We review disapprovals, titles and attributes in your Shopify product feed so more of your catalog is eligible to show in Shopping.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Google & Facebook Ads
"Results improved measurably after switching to PPC Gems. Better campaign structure, cleaner tracking, stronger ROAS - and the communication is excellent throughout."
★★★★★Instagram Stories & Reels
"Very knowledgeable about Instagram's current ad formats. They gave us solid creative guidance we actually used - and the Reels campaigns outperformed everything we'd run before."
Related Sectors
Related E-Commerce Sectors.
Fashion & Apparel
Shopping and Meta campaigns for clothing and footwear brands.
View serviceBeauty & Cosmetics
Visual-first campaigns for beauty and skincare brands.
View serviceSubscription Box Businesses
Acquisition campaigns judged on subscriber lifetime value.
View serviceCities where we run e-commerce campaigns include Los Angeles, New York, Toronto, Manchester and Melbourne.
Ready to Grow Your Shopify Store Profitably? Let's Talk.
Feed improvements, margin-based campaigns and month-to-month terms.
Let's Grow Your Shopify Sales.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Shopify and e-commerce specialists
- Product feed improvements as part of the work
- Purchase and revenue tracking checked against Shopify
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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