★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
Edinburgh, Scotland
Edinburgh PPC for Scotland's Capital.
Paid search and social for businesses in Edinburgh, Leith, Musselburgh, Livingston and the Lothians: fintech and software companies, online brands, tourism and hospitality, professional firms and local businesses.
Google PartnerMonth-to-MonthNo Setup FeesReplies Within 1 Business Day
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
The Edinburgh Market
Festival City, Finance City.
Edinburgh is one of Europe's major financial centres, home to banks, asset managers and insurers, and a thriving fintech and software scene that has grown out of its universities. Those businesses sell to careful, informed buyers and need B2B campaigns built around substance and trust.
Tourism is enormous, especially in August when the festivals transform the city. Hotels, restaurants, tours and venues compete for visitors planning months ahead, as well as for people already in town looking for something to do tonight.
Online brands in whisky-adjacent gifts, knitwear, food and lifestyle sell Scottish products across the UK and abroad. We build campaigns for each audience, with tracking you can trust, plain-English reports and month-to-month terms.
Book my FREE Strategy CallBuild my free 30-day plan20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Festival season planning
Hospitality and events businesses plan budgets months ahead of August, then scale back afterwards. We map your key dates and adjust spend around them.
Fintech and SaaS focusCampaigns measured on demos and qualified pipeline.
Festival-aware hospitality budgetsSpend planned around the city's events calendar.
Prompt repliesWithin one business day, often the same day.
Who We Work With
Edinburgh Businesses We Grow.
Four kinds of Edinburgh business.
Local businesses and tourism
Trades, clinics, hotels and tour operators. Event-aware budgets and postcode targeting.
Local and multi-location PPCScottish e-commerce brands
Knitwear, food and gift brands selling UK-wide and abroad. Shopping and Meta.
E-commerce PPCFinancial and professional services
Asset managers, insurers and law firms. Lead quality over volume.
B2B PPCFintech and SaaS
Software companies from the Old Town to Quartermile. Demo and trial campaigns.
SaaS PPCIndustries
Edinburgh Sectors We Serve.
Sectors we manage in the Lothians.
Fintech & SaaS
Software and financial technology companies.
Accounting & Finance Software · SaaS Platforms · Cybersecurity Companies
B2B & SaaS PPCTourism & Hospitality
Hotels, tours and venues in a festival city.
Hotels & Accommodation · Travel Agencies & Tour Operators · Restaurants & Cafes
Hospitality, Travel & Events PPCE-Commerce & Retail
Scottish brands selling online.
Fashion & Apparel · Food & Beverage · Luxury & High-End Goods
E-Commerce & Retail PPCLegal & Financial
Solicitors, advisers and accountants.
Estate Planning & Probate · Financial Advisory · Corporate & Business Law
Legal & Professional PPCAll Industries We Serve
Ten industry groups and more than a hundred specialist sectors, each with its own approach to targeting, tracking and landing pages.
View all industriesPlatforms
Channels for Edinburgh.
Edinburgh FAQ
Edinburgh PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can you plan around the August festivals?
Yes. Hospitality and events campaigns are scaled up well before August and adjusted afterwards.
Do you work with Edinburgh fintech companies?
Yes. We run search, Microsoft Ads and LinkedIn campaigns built around demos and qualified pipeline.
Can you help Scottish brands sell abroad?
Yes. We set up separate campaigns by country with their own budgets and currency.
Do you work with Edinburgh law firms?
Yes. Legal and financial firms get campaigns by practice area, targeted to the clients and parts of Scotland they serve.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
★★★★★Amazon PPC
"Knowledgeable, hard-working, and readily available. Excellent communication skills. They helped us achieve a strong brand presence and a low ACoS on Amazon. Look forward to working with them again."
In Scotland and the North we also work with businesses in Glasgow, Newcastle and Belfast.
Ready to Grow in Edinburgh? Let's Talk.
Fintech, tourism, e-commerce and local campaigns. Month-to-month.
Let's Talk Edinburgh PPC.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- A dedicated Account Success Manager
- Fintech, tourism, e-commerce and local experience
- Calls booked in UK hours
- No setup fees and no lock-in contract
Pick a time for your free strategy callBuild your free 30-day plan
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Prefer to send a message? WhatsApp us or use the contact form.
Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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Prefer to send a message? WhatsApp us or use the contact form.