★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
PPC for Cybersecurity Companies
Cybersecurity PPC for Technical Buyers.
We run Google Search, Microsoft Advertising and LinkedIn for security software vendors and managed security providers, reaching IT and security leaders who are evaluating solutions.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Security Buyers Are Skeptical by Trade.
CISOs, IT managers and security teams are trained to be skeptical. Vague claims and fear-based ads are easy to ignore. They search for specific capabilities, compliance needs and comparisons, and they respond to clear, technical messaging backed by evidence.
We build campaigns around the problems and frameworks your buyers search for, such as endpoint protection, managed detection and response, penetration testing, SOC services, zero trust and compliance requirements, alongside competitor and alternative campaigns. Landing pages are written for technical readers, with datasheets, assessments or demo bookings as the conversion depending on deal size.
Sales cycles are long and involve several people, so we combine Search with LinkedIn and remarketing, and import CRM outcomes so bidding focuses on opportunities rather than whitepaper downloads alone.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Capability and compliance keywordsCampaigns built on what security teams actually search.
Technical landing pagesContent written for skeptical, expert readers.
Pipeline trackingCRM opportunities fed back to the ad platforms.
PPC Channels
Where Security Leaders Research Vendors.
The mix we usually run for cybersecurity companies.
LinkedIn Ads
Job title and company targeting for security roles.
Results From Our Case Studies
What B2B Software Campaigns Can Deliver.
These figures come from published case studies of a B2B SaaS company running Google, Bing and LinkedIn, and a B2B software company on Microsoft Advertising.
67%
More qualified leads
B2B SaaS, Google, Bing and LinkedIn
$48
Blended CPA across platforms
B2B SaaS, multi-platform
140
Demo requests a month
B2B software company, Microsoft Ads
Why PPC Gems
Why Security Companies Work With Us.
i.
No fear-mongering
Clear, credible messaging that technical buyers respect.
ii.
Long cycles supported
Search, LinkedIn and remarketing working together.
iii.
Pipeline in focus
Opportunities, not downloads, guide the bidding.
iv.
Clear reporting
Leads, opportunities and cost per opportunity.
v.
No long procurement on our side
Month-to-month with no setup fee, so getting started is quick.
vi.
21+ years of PPC
Long experience with B2B technology.
Cybersecurity Companies FAQ
Cybersecurity PPC Questions.
Anything else, ask us directly. We reply within one business day.
Do gated whitepapers still work?
They can bring early-stage leads, but many turn out to be researchers. We track which content leads to opportunities and adjust spend accordingly.
Can you target specific compliance needs?
Yes. Campaigns around specific frameworks and regulations your product supports often bring highly qualified buyers.
How do you handle very long sales cycles?
We import CRM stages so campaigns are credited for opportunities, and use remarketing to stay visible through the evaluation.
Can you promote incident response services?
Yes. Incident response campaigns are call-led and scheduled around your coverage, aimed at businesses that need help urgently.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Search Campaigns
"Excellent communication and results. They handled the Google to Bing migration perfectly and had campaigns optimised faster than we expected. Highly reliable team."
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
Related Sectors
Related B2B Sectors.
IT Services & MSPs
Managed services campaigns for IT firms.
View serviceSaaS Platforms
Trial and demo campaigns for SaaS.
View serviceSoftware Development Firms
Campaigns for development agencies.
View serviceTech hubs where we run B2B campaigns include Baltimore, San Francisco, Austin, London and Bangalore.
Ready for More Qualified Security Pipeline? Let's Talk.
Technical B2B campaigns tracked to opportunities. Month-to-month.
Let's Grow Your Security Pipeline.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Cybersecurity campaign experience
- Technical, credible messaging
- CRM pipeline tracking
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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What should paid advertising do for your business?
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Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
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