★★★★★Facebook & Instagram
"They manage our Instagram and Facebook campaigns seamlessly. The cross-platform audience strategy is well thought through and results have been consistently strong."
PPC for Travel Agencies & Tour Operators
Travel PPC That Books Trips.
We run Google Search, Meta, Instagram and YouTube for travel agencies, tour operators, adventure travel companies and specialist trip planners.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Travelers Dream, Then Compare.
Trips are planned in stages. People start with inspiration, a destination or an experience they want, then compare itineraries, prices and reviews before booking. Large booking sites dominate generic searches, so specialist agencies and tour operators win by owning the trips and destinations they know best.
We build campaigns by destination, trip type and traveler, such as safaris, group tours, honeymoons, family holidays, cultural tours and adventure trips. Landing pages show itineraries, inclusions, dates and pricing guidance, with inquiry forms or booking as the goal. Instagram, Meta and YouTube inspire travelers months ahead, and remarketing follows them through the comparison stage.
Inquiries, quote requests and bookings are tracked, and booking revenue is imported where possible so budget follows the trips with the best return.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Destination and trip campaignsEach itinerary marketed to its ideal traveler.
Inspiration to bookingSocial for dreaming, Search for deciding.
Booking revenue trackedReturn measured on trips sold.
PPC Channels
Where Travelers Plan Trips.
The channels we usually run for travel businesses.
Results From Our Case Studies
What Consumer Campaigns Can Deliver.
These figures come from published case studies of a luxury fashion brand on Instagram and a retail brand on YouTube, both inspiration-led campaigns.
5.4×
ROAS on Instagram
Luxury fashion brand
3.2×
More website purchases
Luxury fashion brand, Instagram
$0.21
Cost per completed view
Retail brand, YouTube
Why PPC Gems
Why Travel Companies Work With Us.
i.
Niche over volume
Campaigns for the trips you sell best.
ii.
Long planning cycles
Remarketing through months of research.
iii.
Season-aware budgets
Spend timed to booking windows.
iv.
Clear reporting
Inquiries, bookings and revenue each month.
v.
Flexible around booking windows
Month-to-month with no setup fee, so spend can follow booking peaks and quiet months.
vi.
21+ years of PPC
Long experience with travel and hospitality.
Travel Agencies & Tour Operators FAQ
Travel PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can a specialist travel company compete with big booking sites?
Yes, on the destinations and trip types you know best. We avoid the broadest terms and focus where your expertise wins.
When do travelers book?
It varies by trip. Long-haul and group tours are often booked months ahead, so we plan campaigns around those windows.
Can you track bookings made by phone?
Yes, with call tracking and, where possible, importing offline bookings.
Can you promote group and private tours?
Yes. Group departures and private trips get separate campaigns, so each reaches travelers looking for that kind of experience.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★YouTube Ads
"PPC Gems set up our YouTube campaigns. They were clear about creative requirements upfront, structured everything properly, and results exceeded our expectations within 90 days."
★★★★★Facebook & Instagram
"Reliable, communicative, and results-driven. They handle our Meta campaigns as if they were their own. Consistent results, clear communication, and real business impact."
Related Sectors
Related Travel Sectors.
Cruise Lines & Luxury Travel
Campaigns for cruise and luxury travel.
View serviceHotels & Accommodation
Direct booking campaigns for hotels.
View serviceAirlines & Transport
Booking campaigns for transport operators.
View serviceCities where we run travel campaigns include Denver, Orlando, London, Brisbane and Auckland.
Ready to Book More Trips? Let's Talk.
Destination and trip-type campaigns for travel companies. Month-to-month.
Let's Grow Your Bookings.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Travel and tour campaign experience
- Destination and trip-type targeting
- Inquiry and booking tracking
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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