★★★★★Facebook & Instagram
"They manage our Instagram and Facebook campaigns seamlessly. The cross-platform audience strategy is well thought through and results have been consistently strong."
PPC for Hotels & Accommodation
Hotel PPC That Wins Direct Bookings.
We manage Google Search, Hotel Ads, Meta and YouTube for independent hotels, boutique stays, resorts and B&Bs, bringing guests to your own website instead of paying commission.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Every OTA Booking Costs You Commission.
Online travel agencies bring guests, but they take a cut of every booking and own the customer relationship. Many guests find a hotel on a booking site, then search the hotel's name to check the website. If your own ad is not there with a clear reason to book direct, the OTA takes that booking too.
We protect your brand searches, run Google Hotel Ads where your booking engine supports it, and build campaigns for the reasons people travel to your area: business trips, weekend breaks, weddings, events and seasonal attractions. Meta and YouTube campaigns showcase rooms, views and experiences to travelers planning ahead, and remarketing brings back people who checked dates but didn't book.
Direct booking benefits, such as best rates, upgrades or flexible cancellation, are tested in ads, and revenue is tracked from your booking engine so you can see the return on every campaign.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Brand searches defendedYour name protected from OTAs and resellers.
Reason-to-travel campaignsBusiness, leisure, events and seasonal stays.
Booking revenue trackedReturn measured from your booking engine.
PPC Channels
Where Travelers Choose a Stay.
The mix we usually run for hotels and accommodation.
Results From Our Case Studies
What Booking Campaigns Can Deliver.
These figures come from published case studies of a luxury fashion brand on Instagram and a retail brand on YouTube, both premium consumer campaigns.
5.4×
ROAS on Instagram
Luxury fashion brand
34%
More branded search
Retail brand, YouTube
$0.21
Cost per completed view
Retail brand, YouTube
Why PPC Gems
Why Hotels Work With Us.
i.
Direct bookings first
Campaigns built to reduce OTA dependence.
ii.
Seasonal planning
Budgets follow demand and events.
iii.
Revenue-based reporting
Bookings and room revenue, not clicks.
iv.
Clear reporting
ROAS and direct share each month.
v.
Terms that follow occupancy
Month-to-month, so spend can rise in quiet periods and ease off when you are full.
vi.
21+ years of PPC
Long experience with travel advertising.
Hotels & Accommodation FAQ
Hotel PPC Questions.
Anything else, ask us directly. We reply within one business day.
Why should we bid on our own hotel name?
OTAs and resellers often bid on hotel names. Your own ad usually costs little per click and protects bookings that would otherwise pay commission.
Can you run Google Hotel Ads?
Yes, where your booking engine or channel manager supports the connection.
Can you track bookings from our booking engine?
In most cases, yes. We connect booking confirmations and revenue to the ad platforms.
Can you promote packages and special offers?
Yes. Packages such as romance, spa or event stays get their own campaigns and landing pages, often outperforming room-only offers.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
Related Sectors
Related Hospitality Sectors.
Vacation Rentals & Short-Term Lets
Direct booking campaigns for rentals.
View serviceSpa & Retreat Centers
Booking campaigns for spas and retreats.
View serviceWedding & Event Planning
Inquiry campaigns for event businesses.
View serviceDestinations where we run hospitality campaigns include Nashville, New Orleans, Savannah, Edinburgh and Gold Coast.
Ready for More Direct Bookings? Let's Talk.
Brand defense and destination campaigns for hotels. Month-to-month.
Let's Grow Your Direct Bookings.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Hotel and accommodation campaign experience
- Brand defense and Hotel Ads
- Booking engine revenue tracking
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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