★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Corporate & Business Law
Business Law PPC That Wins Retainers.
We manage Google Search and Microsoft Advertising for corporate and commercial law firms, reaching founders, owners and in-house teams who need contracts, formation, transactions or dispute advice.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Your Clients Are Business Buyers.
Business law clients behave like B2B buyers. A founder forming a company, an owner selling a business and a general counsel looking for outside help on a dispute all research carefully, compare firms and often involve a partner or board before they commit. The value of one retained client can be high, and so is the cost of a click.
We separate campaigns by service: business formation, contracts and commercial agreements, mergers and acquisitions, shareholder and partnership disputes, intellectual property and general counsel services. Each lands on a page that shows relevant experience, explains how you work and invites a short call, rather than a generic contact form.
Microsoft Advertising often punches above its weight for business law, because many decision-makers search from work computers. We test it alongside Google, add remarketing for longer decisions, and track consultations so spend follows the services that bring in retainers.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Service-specific campaignsFormation, contracts, M&A, disputes and IP each with their own message.
Decision-maker targetingFounders, owners and in-house counsel reached on the platforms they use at work.
Long decisions supportedRemarketing and clear next steps for buyers who compare firms.
PPC Channels
Where Business Owners Find Counsel.
The channels we usually use for corporate and commercial practices.
Google Search
Service and location campaigns for business owners with an immediate legal need.
Learn moreDisplay Remarketing
Staying visible while partners and boards discuss which firm to hire.
Learn moreResults From Our Case Studies
What Well-Run B2B Campaigns Can Deliver.
These figures come from a published case study of a financial advisory firm reaching business-minded clients on Microsoft Advertising, a close match for how commercial law clients search.
38%
Lower CPA than Google
Financial advisory firm, Microsoft Ads
$41
Average cost per lead
Financial advisory firm, Microsoft Ads
2.7×
More leads
Financial advisory firm, Microsoft Ads
Why PPC Gems
Why Business Law Firms Work With Us.
i.
We treat it as B2B
Campaigns planned around how businesses choose advisors.
ii.
High-value clicks protected
Free templates, student and DIY searches excluded.
iii.
Consultations tracked by service
So you see which practice areas bring in retainers.
iv.
Clear monthly reporting
Plain-English results and next steps.
v.
Flexible engagement
Month-to-month with no setup fee, the way many of your clients would like to work too.
vi.
21+ years of PPC
Long experience in professional services and B2B.
Corporate & Business Law FAQ
Business Law PPC Questions.
Anything else, ask us directly. We reply within one business day.
Does PPC work for higher-value corporate work like M&A?
It can, but the conversion is usually a consultation rather than an instant retainer. We measure qualified consultations and use remarketing to support the longer decision.
Should we advertise on LinkedIn?
LinkedIn can work for firms targeting specific industries or job titles, though costs are higher. We usually start with Google and Microsoft, then test LinkedIn if your ideal clients are easy to define there.
How do you stop people looking for free contract templates?
We exclude template, sample, free and DIY searches from the start and review search terms weekly.
Can you target specific industries we advise?
Yes. Industry-specific campaigns, such as for tech start-ups or manufacturers, often bring better-fit clients than general business law searches.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
Related Sectors
Related Professional Services.
Employment Law
Employee and employer-side employment law campaigns.
View serviceAccounting & Bookkeeping
Lead generation for accountants and bookkeepers.
View serviceBusiness Consulting
B2B campaigns for consultants and advisors.
View serviceBusiness hubs where we run B2B campaigns include New York, San Francisco, Dallas, London and Toronto.
Ready to Win More Business Clients? Let's Talk.
B2B-minded campaigns for commercial law firms. No lock-in, no setup fees.
Let's Grow Your Business Law Practice.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Corporate and commercial law campaign experience
- Decision-maker targeting
- Consultation tracking by service
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
Loading available times…
Prefer to send a message? WhatsApp us or use the contact form.
Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
Loading available times…
Prefer to send a message? WhatsApp us or use the contact form.