★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
Madison, Wisconsin
Madison PPC for Health Tech, Biotech and Main Street.
We manage paid search and social for Madison-area businesses downtown, on the Isthmus and in Middleton, Fitchburg, Verona, Sun Prairie and Waunakee: software and health tech firms, biotech suppliers, online brands and local services.
Google PartnerMonth-to-MonthNo Setup FeesReplies Within 1 Business Day
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
The Madison Market
A College Town With a Tech Economy.
Madison is far more than a state capital and college town. Healthcare software is a major employer around Verona, biotech and research companies grow out of the university, and a steady stream of start-ups appears in fields from ag tech to education software. Those businesses sell to technical, careful buyers across the country.
Locally, Madison customers are well educated and value-driven. They research before they buy, read reviews and appreciate businesses that are transparent about pricing and process. Long winters drive heating and snow-related services, and the student population creates its own seasonal patterns for housing, food and retail.
We build campaigns to match: pipeline-focused search and LinkedIn for SaaS and biotech, margin-led Shopping and Meta for online brands, and suburb-level targeting for local services.
Book my FREE Strategy CallBuild my free 30-day plan20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Selling health tech and biotech
We build campaigns around specific use cases and buyer roles, add LinkedIn targeting by job title and track leads through to qualified opportunities.
Transparent messagingAds and pages that answer questions before they are asked.
Technical B2B campaignsBuilt for researchers, clinicians and IT buyers.
Quick repliesWithin one business day, often the same day.
Who We Work With
Madison Businesses We Help.
Four kinds of Dane County business.
Local services
Contractors, dentists and clinics across Dane County. Call tracking and suburb targeting.
Local and multi-location PPCE-commerce brands
Wisconsin food, outdoor and lifestyle brands selling online. Shopping and Meta built around margin.
E-commerce PPCB2B and biotech suppliers
Research, lab and ag tech companies. Technical search and lead quality tracking.
B2B PPCSaaS and health tech
Software companies selling to healthcare, education and business. Demo campaigns and remarketing.
SaaS PPCIndustries
Madison Industries We Serve.
Sectors we manage in South Central Wisconsin.
SaaS & Health Tech
Software and IT firms with technical buyers.
SaaS Platforms · Software Development Firms · IT Services & MSPs
B2B & SaaS PPCE-Commerce & Retail
Food and lifestyle brands selling nationwide.
Food & Beverage · Sports & Outdoor · Books, Media & Entertainment
E-Commerce & Retail PPCEducation
Tutoring, test prep and online course providers.
Tutoring & Test Prep · Online Courses & eLearning · Early Childhood & Daycare
Education PPCHome Services
Long winters drive heating, roofing and snow services.
HVAC Companies · Roofing & Exteriors · Handyman & General Repair
Home Services PPCAll Industries We Serve
Ten industry groups and more than a hundred specialist sectors, each with its own approach to targeting, tracking and landing pages.
View all industriesPlatforms
Channels for Madison.
Facebook & Instagram Ads
Facebook and Instagram for Middleton, Verona and Isthmus audiences.
Learn moreMadison FAQ
Madison PPC Questions.
Anything else, ask us directly. We reply within one business day.
Do you work with health tech companies?
Yes. We build search, Microsoft Ads and LinkedIn campaigns for software companies selling to healthcare, measured on qualified opportunities.
Do you cover Middleton, Verona and Sun Prairie?
Yes. We target any part of Dane County you serve.
Do you run e-commerce campaigns?
Yes. Shopping, Performance Max, Meta and Amazon.
Can you plan around the university calendar?
Yes. Businesses that rely on students and visitors can scale campaigns for move-in, game days and graduation.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
Nearby we also work with businesses in Milwaukee, Minneapolis, Chicago and Des Moines.
Ready to Grow in Madison? Let's Talk.
Transparent, accountable PPC. Month-to-month.
Let's Talk Madison PPC.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- A dedicated Account Success Manager
- SaaS, biotech, e-commerce and local experience
- Calls booked in Central Time
- No setup fees and no lock-in contract
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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Prefer to send a message? WhatsApp us or use the contact form.