★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
PPC for IT Services & MSPs
MSP PPC That Wins Managed Contracts.
We manage Google Search, Microsoft Advertising and LinkedIn for managed service providers, IT support firms and cloud consultancies, aimed at businesses ready to sign a monthly agreement.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
One Contract Pays for Months of Ads.
For an MSP, a single new managed services agreement can be worth a great deal over its lifetime. The challenge is that IT searches are full of noise: home users with a broken laptop, job seekers, students and people wanting one-off fixes. Campaigns that cannot tell the difference burn budget fast.
We focus on business intent: managed IT services, outsourced IT support, cloud migration, Microsoft 365 support and network management, targeted to the areas where you can provide onsite help. Vertical campaigns for sectors you know well, such as healthcare, legal, accounting or manufacturing, often bring better-fit clients. Landing pages explain what a managed agreement includes and invite an IT assessment.
Microsoft Advertising is a natural fit because business decision-makers search from work, and we track assessments and qualified calls rather than every form fill.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Business intent onlyHome user, repair and job searches excluded.
Vertical campaignsHealthcare, legal and other sectors you specialize in.
Assessments as the goalIT assessments and discovery calls tracked as results.
PPC Channels
Where Businesses Look for IT Partners.
The channels we usually run for MSPs and IT firms.
LinkedIn Ads
Owners and operations managers in target industries.
Results From Our Case Studies
What B2B Campaigns Can Deliver.
These figures come from published case studies of a B2B software company on Microsoft Advertising and a multi-platform B2B SaaS campaign.
140
Demo requests a month
B2B software company, Microsoft Ads
$62
Cost per demo request
B2B software company, Microsoft Ads
67%
More qualified leads
B2B SaaS, Google, Bing and LinkedIn
Why PPC Gems
Why MSPs Work With Us.
i.
We filter out the noise
Consumer and break-fix searches kept out.
ii.
Contract value in mind
Campaigns judged on agreements, not clicks.
iii.
Local and vertical targeting
Reach where you can deliver onsite support.
iv.
Clear reporting
Assessments, calls and cost per opportunity.
v.
No contract on our side
Month-to-month with no setup fee, even while you sell multi-year agreements.
vi.
21+ years of PPC
Long experience with B2B services.
IT Services & MSPs FAQ
MSP PPC Questions.
Anything else, ask us directly. We reply within one business day.
How do you stop home users calling about broken laptops?
We exclude consumer and repair searches, write ads that make clear you serve businesses, and add qualifying questions to forms.
Should MSPs advertise on Microsoft Advertising?
Often, yes. Many business owners and office managers search from Windows work computers, and click costs are usually lower.
Can you target specific industries?
Yes. Vertical campaigns for sectors you already serve tend to produce better-fit leads.
Can you promote cybersecurity add-on services?
Yes. Security services get their own campaigns, aimed at both new prospects and existing managed services clients.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
Related Sectors
Related B2B Sectors.
Cybersecurity Companies
Lead generation for security providers.
View serviceSoftware Development Firms
Campaigns for development agencies.
View serviceTelecommunications
B2B campaigns for telecom providers.
View serviceCities where we run B2B campaigns include Dallas, Charlotte, Columbus, Reading and Brisbane.
Ready for More Managed IT Clients? Let's Talk.
Business-intent campaigns for MSPs. Month-to-month, no setup fees.
Let's Grow Your Managed Services.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- MSP and IT services campaign experience
- Business-only targeting
- Assessment and call tracking
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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