PPC for Books, Media & Entertainment

Entertainment PPC for Launch Day and Beyond.

We run Google, Meta, YouTube and Amazon campaigns for publishers, authors, music, games, streaming and event brands, building buzz before launch and sales long after it.

Google PartnerMonth-to-MonthNo Setup Fees

20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation

4.75 from 71 client reviews
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Certified & Partnered
  • Google Partner
  • Meta Business Partner
  • Microsoft Advertising Partner
  • Amazon Ads Verified
  • Shopify Partner
  • Google Analytics Certified
Our Approach

Every Release Has a Window.

Books, albums, games and shows live and die by their launch window. Pre-orders, opening weekend and the first weeks of sales shape rankings, reviews and how long a title stays visible. After that, the job becomes keeping the back catalog selling and turning one-time buyers into fans or subscribers.

We plan campaigns in phases. Before launch, YouTube and Meta build awareness with trailers, excerpts and creator content, while remarketing lists grow. At launch, Search, Shopping and Amazon campaigns capture people looking for the title, and budgets scale while momentum is strongest. After launch, catalog and subscription campaigns keep revenue coming in.

For subscription products such as streaming, magazines and memberships, we measure cost per subscriber and retention rather than one-off clicks, and test free trials and introductory offers against each other.

20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation

Launch phases plannedPre-launch, launch and long-tail campaigns mapped in advance.
Video-first awarenessTrailers and excerpts on YouTube and Meta.
Subscribers measured properlyTrials, conversions and retention tracked.
PPC Channels

Where Fans Find What's Next.

The mix we usually run for media and entertainment brands.

YouTube Ads

Trailers, teasers and creator content before and at launch.

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Facebook & Instagram

Interest and lookalike audiences built around your fans.

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Google Search

Title, author and category searches at launch and after.

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Amazon Ads

Sponsored Products for books and physical media.

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Results From Our Case Studies

What Launch and Subscription Campaigns Can Deliver.

These figures come from published case studies of a food delivery app on Instagram and an online course creator on Meta, both subscription and launch-led businesses.

310%
More app installs
Food delivery brand, Instagram
$180K
Monthly ad-driven revenue
Online course creator, Meta Ads
4.6×
ROAS at scale
Online course creator, Meta Ads

See all case studies

Why PPC Gems

Why Media Brands Work With Us.

iii.

Catalog value remembered

Back catalog and subscriptions kept earning.

iv.

Clear reporting

Sales, subscribers and cost per result each month.

v.

Terms that fit release cycles

Month-to-month, so management can scale up for launches and down between them.

vi.

21+ years of PPC

Long experience with launches and e-commerce.

Books, Media & Entertainment FAQ

Media PPC Questions.

Anything else, ask us directly. We reply within one business day.

When should we start advertising a launch?

Usually several weeks before, to build awareness and remarketing lists, then scale hard at launch when search demand peaks.

Do Amazon Ads work for authors?

Often, yes, especially for books with good reviews. We structure campaigns by title, genre and comparable authors.

Can you promote events and tours?

Yes. Event campaigns use location targeting around each venue and scale as the date approaches.

Can you promote pre-orders?

Yes. Pre-order campaigns build early sales and audiences, then switch to launch campaigns on release day.

Client Feedback

Rated 4.75★ Across 71 Reviews.

★★★★★Facebook & Instagram

"They manage our Instagram and Facebook campaigns seamlessly. The cross-platform audience strategy is well thought through and results have been consistently strong."

Marketing DirectorUnited States
★★★★★Facebook & Google Ads

"Great marketers. We spent a significant monthly budget and they successfully ramped up ad spend while continuously generating great ROI. Most responsive ad team we've ever had. Very happy with service and communication."

Marketing DirectorCanada
★★★★★Instagram Stories & Reels

"Very knowledgeable about Instagram's current ad formats. They gave us solid creative guidance we actually used - and the Reels campaigns outperformed everything we'd run before."

Brand ManagerCanada
Related Sectors

Cities where we run media and e-commerce campaigns include Los Angeles, New York, Nashville, London and Montreal.

Let's Plan Your Next Release.

Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.

  • Media and entertainment campaign experience
  • Launch phase planning
  • YouTube, Meta, Google and Amazon together
  • No setup fees and no lock-in contract
  • Replies within one business day

Pick a time for your free strategy callBuild your free 30-day plan

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Certified & Partnered
Google Partner Meta Business Partner Microsoft Advertising Partner Amazon Ads Verified Shopify Partner Google Analytics Certified