★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
PPC for Software Development Agencies
Dev Agency PPC That Brings Real Projects.
We run Google Search, Microsoft Advertising and LinkedIn for custom software, web and mobile app development agencies, focusing on companies with a budget and a project to start.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
The Wrong Clicks Look Like the Right Ones.
Development agency keywords attract a lot of unqualified traffic: developers looking for jobs, students, freelancers comparing rates and founders with an idea but no budget. Paying for those clicks while competing with offshore firms on price is a fast way to waste money.
We build campaigns around the projects you want, such as custom software, mobile apps, SaaS product builds, legacy modernization and integrations, and the industries where you have case studies. Landing pages show relevant work, explain how engagements are structured and use project questions, such as timeline and budget range, to qualify inquiries before they reach your team.
Microsoft Advertising and LinkedIn help reach CTOs, product leaders and founders at established companies, while remarketing supports a decision that often takes weeks. We track qualified calls and proposals requested, not every contact form.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Project-specific campaignsCustom software, mobile apps and modernization targeted separately.
Qualification built inBudget and timeline questions before a call is booked.
Job and freelance traffic excludedSearches from candidates and DIY buyers kept out.
PPC Channels
Where Buyers Choose a Development Partner.
The channels we usually use for development agencies.
LinkedIn Ads
CTOs, product leaders and founders by company size.
Results From Our Case Studies
What B2B Campaigns Can Deliver.
These figures come from published case studies of a B2B SaaS company on Google, Bing and LinkedIn, and a B2B software company on Microsoft Advertising.
67%
More qualified leads
B2B SaaS, Google, Bing and LinkedIn
140
Demo requests a month
B2B software company, Microsoft Ads
$62
Cost per demo request
B2B software company, Microsoft Ads
Why PPC Gems
Why Dev Agencies Work With Us.
i.
Quality over volume
Campaigns built to bring funded projects.
ii.
Your case studies at work
Relevant work shown to relevant buyers.
iii.
B2B channel mix
Google, Microsoft and LinkedIn planned together.
iv.
Clear reporting
Qualified calls and proposals each month.
v.
Terms a dev shop can live with
Month-to-month with no setup fee, so spend can follow your bench capacity.
vi.
21+ years of PPC
Long experience with B2B services.
Software Development Firms FAQ
Development Agency PPC Questions.
Anything else, ask us directly. We reply within one business day.
How do you avoid low-budget inquiries?
We add budget range and timeline questions to forms, write ads that speak to established companies, and exclude cheap, freelance and DIY searches.
Can we compete with offshore agencies on Google?
Yes, by targeting buyers who value local time zones, industry experience or specific technologies, rather than competing on price.
Should we advertise on LinkedIn?
If your ideal clients are easy to define by job title and company size, LinkedIn can work well, usually alongside Search.
Can you target specific technologies or industries?
Yes. Campaigns can focus on the stacks and sectors you know best, such as fintech or healthcare builds, so inquiries match your strengths.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
Related Sectors
Related B2B Sectors.
SaaS Platforms
Trial and demo campaigns for SaaS.
View serviceIT Services & MSPs
Managed services campaigns for IT firms.
View serviceMarketing Technology (MarTech)
Campaigns for martech companies.
View serviceTech hubs where we run B2B campaigns include San Francisco, Seattle, Raleigh, Manchester and Pune.
Ready for Better-Fit Projects? Let's Talk.
Qualified B2B campaigns for development agencies. Month-to-month.
Let's Fill Your Project Pipeline.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Development agency campaign experience
- Budget and timeline qualification
- Google, Microsoft and LinkedIn together
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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