★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Accounting & Bookkeeping Firms
Accountant PPC That Adds Year-Round Clients.
We run Google Search, Microsoft Advertising and Meta for accounting and bookkeeping practices, bringing in business clients who stay for years, not just one tax return.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
The Best Clients Stay for Years.
For most accounting firms, the most valuable client is a growing business that needs monthly bookkeeping, payroll, year-end accounts and advice. One-off personal tax returns fill the calendar in a busy season, but recurring business clients build the practice. Most accountancy ads do not tell the difference.
We build campaigns around the services you want to grow: monthly bookkeeping, outsourced accounting, small business tax, payroll, fractional CFO work and specialist niches such as construction, medical practices or e-commerce sellers if you serve them. Landing pages explain your packages and who you work best with, so the right businesses get in touch.
Budgets flex with the calendar. We scale tax campaigns in the months people are searching and shift toward recurring services the rest of the year, with consultations tracked so you can see the real cost of a new monthly client.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Recurring services firstBookkeeping, payroll and advisory clients weighted above one-off returns.
Niche campaignsIndustry-specific campaigns for the sectors you know best.
Seasonal budget planningTax-season scaling without losing year-round visibility.
PPC Channels
Where Businesses Find an Accountant.
The channels we usually run for accounting and bookkeeping firms.
Microsoft Advertising
Business owners and finance managers searching from work at lower cost.
Learn moreResults From Our Case Studies
What Professional Services Campaigns Can Deliver.
These figures come from a published case study of a financial advisory firm, whose business-minded, research-heavy clients are close to an accounting firm's.
38%
Lower CPA than Google
Financial advisory firm, Microsoft Ads
$41
Average cost per lead
Financial advisory firm, Microsoft Ads
2.7×
More leads
Financial advisory firm, Microsoft Ads
Why PPC Gems
Why Accounting Firms Work With Us.
i.
Lifetime value in mind
Campaigns aimed at the clients who keep paying every month.
ii.
Your niches, front and center
Industry-specific ads for the businesses you serve best.
iii.
Season-aware budgets
Spend moves with deadlines, not a flat monthly split.
iv.
Clear reporting
Consultations and new clients reported in plain English.
v.
Terms that fit tax season
Month-to-month, so you can scale up before deadlines and ease off afterwards without penalty.
vi.
21+ years of PPC
Long experience with professional services firms.
Accounting & Bookkeeping FAQ
Accounting PPC Questions.
Anything else, ask us directly. We reply within one business day.
Should accountants only advertise during tax season?
Tax season brings the most searches, but recurring business clients search all year. We usually keep core campaigns running and scale up around deadlines.
Can you target specific industries we serve?
Yes. Niche campaigns, such as accounting for contractors, dentists or online sellers, often bring better-fit clients at a lower cost than general searches.
Do Microsoft Ads work for accountants?
Often, yes. Many business owners search from desktop at work, and click costs are usually lower. We test it alongside Google.
Can you promote fractional CFO and advisory services?
Yes. Higher-value advisory services get their own campaigns aimed at growing businesses, with landing pages that explain what is included and invite a discovery call.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
Related Sectors
Related Professional Services.
Tax Services
Seasonal campaigns for tax preparers and advisors.
View serviceFinancial Advisory
Compliant lead generation for advisors and planners.
View serviceBusiness Consulting
B2B campaigns for consultants and advisors.
View serviceCities where we run professional services campaigns include Chicago, Denver, Birmingham, Sydney and Calgary.
Ready for More Year-Round Clients? Let's Talk.
Campaigns built around recurring services. Month-to-month, no setup fees.
Let's Grow Your Accounting Practice.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Accounting and bookkeeping campaign experience
- Niche and service-level targeting
- Seasonal budget planning
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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