★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Business Consultants
Consulting PPC That Books Discovery Calls.
We run Google Search, Microsoft Advertising and B2B social campaigns for management consultants, operations specialists and advisory firms, aimed at owners and executives with a real problem to solve.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Executives Don't Search for a Consultant.
Most decision-makers do not type business consultant into Google. They search for the problem: improving cash flow, scaling operations, preparing a company for sale, fixing a sales process or managing a merger. Consulting campaigns that only bid on generic terms miss most of the buyers and pay for students and job seekers instead.
We build campaigns around the problems you solve and the industries you know, with landing pages that read like a short case for working with you: who you help, what changes and how a first conversation works. Content offers such as a checklist or short assessment can bring in executives earlier, with remarketing to move them toward a discovery call.
Because a single new client can be worth a great deal, we track discovery calls and qualified inquiries carefully, and judge campaigns by the conversations they create rather than the clicks they get.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Problem-led keywordsCampaigns built on the challenges your clients search for.
Industry-specific messagingAds and pages for the sectors where your experience is strongest.
Discovery calls measuredQualified conversations, not clicks, decide where budget goes.
PPC Channels
Where Decision-Makers Look for Answers.
The mix we usually use for consulting and advisory firms.
LinkedIn Ads
Job title and industry targeting for higher-value advisory services.
Results From Our Case Studies
What B2B Lead Campaigns Can Deliver.
These figures come from a published case study of a B2B SaaS company using Google, Bing and LinkedIn to reach business buyers, a close match for consulting firms.
67%
More qualified leads
B2B SaaS, Google, Bing and LinkedIn
$48
Blended CPA across platforms
B2B SaaS, multi-platform
29%
Lower CPC than Google
B2B software company, Microsoft Ads
Why PPC Gems
Why Consulting Firms Work With Us.
i.
We think like B2B marketers
Campaigns planned around how executives buy advice.
ii.
Waste kept out
Job, course and student searches excluded from day one.
iii.
Your expertise front and center
Landing pages that show outcomes, not jargon.
iv.
Clear reporting
Discovery calls and cost per qualified inquiry each month.
v.
No retainer lock-in
Month-to-month with no setup fee, a fair deal for firms that value flexibility.
vi.
21+ years of PPC
Long experience with professional services and B2B.
Business Consulting FAQ
Consulting PPC Questions.
Anything else, ask us directly. We reply within one business day.
Does PPC work for high-ticket consulting?
It can, when campaigns target problem-aware searches and the landing page earns a discovery call. Expect fewer, more valuable inquiries rather than high volume.
Should we use LinkedIn Ads?
LinkedIn is useful when your clients are easy to define by job title, company size or industry. It costs more per click, so we usually test it alongside Google and Microsoft.
What if our services are hard to explain in an ad?
We lead with the outcome your client wants and let the landing page explain the method. Testing different angles quickly shows which message lands.
Can you promote webinars or workshops?
Yes. Webinars and workshops often work well as a first step for executives, with follow-up remarketing toward discovery calls.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
Related Sectors
Related B2B Services.
Corporate & Business Law
Campaigns for corporate and commercial law firms.
View serviceAccounting & Bookkeeping
Lead generation for accountants and bookkeepers.
View serviceSaaS Platforms
Trial and demo campaigns for software companies.
View serviceBusiness hubs where we run B2B campaigns include New York, Chicago, Boston, London and Singapore.
Ready for More Discovery Calls? Let's Talk.
Problem-led campaigns aimed at decision-makers. Month-to-month, no setup fees.
Let's Fill Your Consulting Pipeline.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- B2B and consulting campaign experience
- Problem and industry-led targeting
- Discovery call tracking
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
Loading available times…
Prefer to send a message? WhatsApp us or use the contact form.
Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
Loading available times…
Prefer to send a message? WhatsApp us or use the contact form.