★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
PPC for Marketing Technology Companies
Martech PPC for the Toughest Audience.
We manage Google Search, Microsoft Advertising, LinkedIn and YouTube for marketing automation, analytics, CRM, SEO and adtech platforms, selling to marketers who know every trick.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Marketers Can Spot a Weak Ad Instantly.
Selling marketing software through ads means selling to people who run ads themselves. They notice lazy copy, generic landing pages and aggressive retargeting, and they compare tools in detail before booking a demo. Martech categories are also crowded, so click costs on core keywords are high.
We build campaigns around specific jobs to be done, such as email automation, attribution, social scheduling, SEO tools and lead scoring, and around integrations with the platforms your buyers already use. Competitor and alternative campaigns lead to honest comparison pages. Free tools, templates and trials are tested as entry points where they suit your product, with clear paths into a demo or paid plan.
Bidding uses CRM and product data to favor accounts that activate and convert, and reporting shows pipeline and customer acquisition cost, not vanity metrics.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Job-to-be-done campaignsSpecific use cases instead of crowded category terms.
Integration and competitor playsBuyers reached through tools they already know.
Product data in the biddingActivation and paid accounts guide spend.
PPC Channels
Where Marketers Find New Tools.
The mix we usually run for martech companies.
LinkedIn Ads
Marketing leaders by role, company size and industry.
Results From Our Case Studies
What PPC Delivered for B2B Software.
These figures come from our published case studies of a B2B SaaS platform on Google Ads and a multi-platform B2B SaaS campaign.
2.1×
More trial sign-ups
B2B SaaS platform, Google Ads
67%
More impression share
B2B SaaS platform, Google Ads
67%
More qualified leads
B2B SaaS, Google, Bing and LinkedIn
Why PPC Gems
Why Martech Teams Work With Us.
i.
We are marketers too
Copy and pages that respect a sophisticated buyer.
ii.
Crowded categories handled
Specific use cases instead of overpriced head terms.
iii.
Revenue-based optimization
Product and CRM data used in bidding.
iv.
Clear reporting
Pipeline, CAC and trial quality each month.
v.
No lock-in
Month-to-month with no setup fee, so we earn each month with pipeline.
vi.
21+ years of PPC
Long experience with SaaS and B2B.
Marketing Technology (MarTech) FAQ
Martech PPC Questions.
Anything else, ask us directly. We reply within one business day.
Our category keywords are very expensive. What can we do?
We focus on specific use cases, integrations and alternative searches where intent is high and competition is lower, and use category terms selectively.
Do free tools work as a lead source?
They can, if there is a clear path from the tool into the product. We track which free tool users go on to activate or buy.
Can you work with our in-house marketing team?
Yes. Many martech companies have strong in-house marketers, and we act as the specialist paid search team alongside them.
Can you promote partner and agency programs?
Yes. Partner programs get separate campaigns aimed at agencies and consultants who resell or recommend your product.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
Related Sectors
Related B2B Sectors.
SaaS Platforms
Trial and demo campaigns for SaaS.
View serviceSoftware Development Firms
Project campaigns for dev agencies.
View serviceBusiness Consulting
B2B campaigns for consultants.
View serviceTech hubs where we run SaaS campaigns include San Francisco, Boston, Austin, London and Toronto.
Ready to Win Over More Marketers? Let's Talk.
Use case and integration-led SaaS campaigns. Month-to-month.
Let's Grow Your Martech Pipeline.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Martech and SaaS campaign experience
- Use case and integration targeting
- Product and CRM data in bidding
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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