★★★★★Google & YouTube
"We'd been hesitant to invest in YouTube Ads because we lacked in-house expertise. PPC Gems made it possible - they handle everything and the results speak for themselves."
PPC for Automotive Dealer Groups
Dealer Group PPC Across Every Rooftop.
We run Google Search, vehicle listing ads, Meta, YouTube and Microsoft Advertising for multi-rooftop and multi-brand dealer groups, with each store managed on its own and reported together.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Rooftops Shouldn't Compete With Each Other.
Dealer groups often have several stores bidding in the same market, sometimes on the same models. Without coordination, rooftops end up competing against each other for the same shoppers and driving up costs for the group.
We plan the group's campaigns together: each rooftop gets its own brands, territory and budget, while used inventory, conquest and service campaigns are coordinated so stores do not overlap. Inventory feeds and vehicle listing ads keep ads current, and YouTube and Meta campaigns support brand and model launches. Co-op requirements for each manufacturer are followed store by store.
Leads, test drives, calls and service bookings are tracked by rooftop, and our published dealership case study shows what YouTube can deliver for test drive bookings.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Rooftop-level controlEach store's brands, territory and budget.
No internal bidding warsOverlap between stores removed.
Group reportingResults by rooftop and for the whole group.
PPC Channels
Where Car Shoppers Compare Dealers.
The channels we usually run for dealer groups.
Results From Our Case Studies
What PPC Delivered for a Dealership.
These figures come from our published case study of a multi-franchise dealership running YouTube campaigns.
480
Test drive bookings in 90 days
Multi-franchise dealership, YouTube
$38
Cost per test drive booking
Car dealership, YouTube
34%
More branded search
Retail brand, YouTube
Why PPC Gems
Why Dealer Groups Work With Us.
i.
Group-wide coordination
Stores working together, not against each other.
ii.
Co-op compliance
Manufacturer rules followed per rooftop.
iii.
Sales and service
Fixed ops campaigns for every store.
iv.
Clear reporting
Rooftop and group results each month.
v.
Store-by-store flexibility
Month-to-month for every rooftop, with no setup fee for adding stores.
vi.
21+ years of PPC
Long experience with automotive advertising.
Automotive Dealer Groups FAQ
Dealer Group PPC Questions.
Anything else, ask us directly. We reply within one business day.
How do you stop our stores competing on Google?
We assign brands, models and territories to each rooftop and coordinate shared campaigns such as used inventory, so stores do not bid against each other.
Can you handle several manufacturer co-op programs?
Yes. Each rooftop's campaigns follow its manufacturer's guidelines and documentation requirements.
Do you report by store and by group?
Yes. Leadership sees group totals, and each store sees its own results.
Can you onboard one rooftop at a time?
Yes. Many groups start with one or two stores, see results, then add the rest under the same structure.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
★★★★★YouTube Ads
"PPC Gems set up our YouTube campaigns. They were clear about creative requirements upfront, structured everything properly, and results exceeded our expectations within 90 days."
Related Sectors
Related Sectors.
Car Dealerships
Inventory campaigns for single dealerships.
View serviceMulti-Location Businesses
Per-location campaigns for multi-site brands.
View serviceTruck & Commercial Vehicle Dealers
Campaigns for commercial vehicle dealers.
View serviceCities where we run automotive campaigns include Dallas, Houston, Detroit, Charlotte and Mississauga.
Ready for Coordinated Group Results? Let's Talk.
Rooftop-level campaigns for dealer groups. Month-to-month.
Let's Grow Every Rooftop.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Dealer group campaign experience
- Rooftop-level budgets and reporting
- Co-op compliance per store
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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