★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Truck & Commercial Vehicle Dealers
Commercial Vehicle PPC for Fleet Buyers.
We manage Google Search, Microsoft Advertising and YouTube for heavy truck dealers, work truck and van upfitters, trailer sellers and commercial vehicle service centers.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Business Buyers Need Uptime.
Commercial vehicle buyers are businesses. Owner-operators, fleet managers and contractors care about specifications, uptime, financing, service support and delivery times. A truck off the road costs money every day, so they want a dealer who can supply and support it reliably.
We build campaigns by vehicle type and buyer, such as class 8 trucks, box trucks, work vans, upfitted service vehicles, trailers and used inventory, using inventory feeds where possible. Fleet campaigns target business decision-makers on Microsoft Advertising and Google, while YouTube shows walkarounds and upfit options. Parts and service campaigns highlight bay availability and mobile service.
Leads, finance applications and calls are tracked, and service department campaigns are measured on booked repairs, so the whole dealership benefits.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Vehicle-type campaignsHeavy trucks, vans, upfits and trailers targeted separately.
Fleet buyers reachedBusiness decision-makers on the right platforms.
Service uptime promotedParts and repair campaigns for working fleets.
PPC Channels
Where Fleet Buyers Source Vehicles.
The channels we usually run for commercial vehicle dealers.
Results From Our Case Studies
What Dealer Campaigns Can Deliver.
These figures come from published case studies of a car dealership on YouTube and a B2B software company on Microsoft Advertising.
480
Test drive bookings in 90 days
Multi-franchise dealership, YouTube
$38
Cost per test drive booking
Car dealership, YouTube
29%
Lower CPC than Google
B2B software company, Microsoft Ads
Why PPC Gems
Why Truck Dealers Work With Us.
i.
B2B mindset
Campaigns built for business buyers.
ii.
Inventory-aware
Ads that follow what is on the lot.
iii.
Service growth
Uptime-focused service campaigns.
iv.
Clear reporting
Leads, finance apps and repair orders.
v.
No long commitment
Month-to-month with no setup fee, so spend can follow inventory and buying cycles.
vi.
21+ years of PPC
Long experience with automotive and B2B.
Truck & Commercial Vehicle Dealers FAQ
Commercial Vehicle PPC Questions.
Anything else, ask us directly. We reply within one business day.
Is there search demand for commercial trucks?
Yes, particularly for specific models, specs and used inventory. Volume is lower than consumer cars, but each lead is worth more.
Can you target fleet managers?
Through business-intent searches, Microsoft Advertising and, where useful, LinkedIn for larger fleets.
Do you promote service departments?
Yes. Service and parts campaigns run alongside sales to keep bays full.
Can you advertise parts and upfitting?
Yes. Parts, upfits and accessories can run in their own campaigns alongside vehicle sales, tracked as separate goals.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
Related Sectors
Related Sectors.
Logistics & Freight
Quote campaigns for logistics companies.
View serviceAutomotive Dealer Groups
Group-level campaigns for dealers.
View serviceCar Rental & Leasing
Booking campaigns for rental firms.
View serviceCities where we run automotive and B2B campaigns include Dallas, Fort Worth, Indianapolis, Laredo and Edmonton.
Ready for More Fleet Leads? Let's Talk.
B2B campaigns for commercial vehicle dealers. Month-to-month.
Let's Grow Your Commercial Sales.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Commercial vehicle campaign experience
- Fleet and owner-operator targeting
- Sales and service campaigns
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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