★★★★★Google & YouTube
"We'd been hesitant to invest in YouTube Ads because we lacked in-house expertise. PPC Gems made it possible - they handle everything and the results speak for themselves."
PPC for Car Dealerships
Dealership PPC That Books Test Drives.
We run Google Search, vehicle listing ads, Meta and YouTube for franchise and independent dealerships, moving inventory and filling the service drive.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Inventory Changes Daily. Ads Should Too.
Dealership advertising is tied to inventory. Models arrive, sell and age on the lot, and campaigns that do not follow stock end up promoting cars that are gone or ignoring the ones that need to move. Shoppers also research for weeks, comparing models, trims, payments and dealers before they visit.
We build campaigns by model, condition and goal: new, used and certified pre-owned inventory, model-specific searches, conquest campaigns against competing dealers, and service, parts and trade-in campaigns. Vehicle listing ads and inventory feeds keep ads current. YouTube and Meta campaigns use walkarounds and offers to bring local shoppers into the funnel.
Test drive bookings, calls, form leads and showroom visits are tracked, and our published dealership case study shows what that structure can deliver in a 90-day period.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Inventory-driven campaignsAds that follow what is on the lot.
Sales and service coveredService drive campaigns alongside vehicle sales.
Test drives trackedBookings and calls measured as the result.
PPC Channels
Where Car Shoppers Do Their Homework.
The mix we usually run for dealerships.
Results From Our Case Studies
What PPC Delivered for a Dealership.
These figures come from our published case study of a multi-franchise dealership running YouTube campaigns.
480
Test drive bookings in 90 days
Multi-franchise dealership, YouTube
$38
Cost per test drive booking
Car dealership, YouTube
34%
More branded search
Retail brand, YouTube
Why PPC Gems
Why Dealers Work With Us.
i.
Inventory-aware management
Budget follows the cars that need to sell.
ii.
Video that converts
YouTube used for test drives, not just views.
iii.
Service revenue too
Fixed ops campaigns that fill the service lane.
iv.
Clear reporting
Leads, test drives and cost per sale each month.
v.
Terms that follow your inventory
Month-to-month with no setup fee, so spend can track stock levels.
vi.
21+ years of PPC
Long experience with automotive advertising.
Car Dealerships FAQ
Dealership PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can ads update automatically with our inventory?
Yes. Vehicle listing ads and inventory feeds keep ads in line with your stock, so sold cars stop being promoted.
Do you work with franchise co-op requirements?
Yes. We build campaigns within your manufacturer's co-op and brand guidelines and keep the records you need.
Is YouTube worth it for dealers?
Our dealership case study generated 480 test drive bookings in 90 days through YouTube, so it can be very effective when targeted locally.
Can you track sales back to campaigns?
Where your DMS or CRM allows, we match leads to sold units, so you can see the cost per sale by campaign, not just cost per lead.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
★★★★★YouTube Ads
"PPC Gems set up our YouTube campaigns. They were clear about creative requirements upfront, structured everything properly, and results exceeded our expectations within 90 days."
Related Sectors
Related Automotive Sectors.
Automotive Dealer Groups
Group-level campaigns for multi-rooftop dealers.
View serviceAuto Repair & Service Centers
Service campaigns for repair shops.
View serviceEV & Electric Vehicle Services
Campaigns for EV dealers and brands.
View serviceCities where we run automotive campaigns include Houston, Dallas, Atlanta, Detroit and Toronto.
Ready to Book More Test Drives? Let's Talk.
Inventory-driven campaigns for dealerships. Month-to-month, no setup fees.
Let's Move More Inventory.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Dealership campaign experience
- Inventory feeds and vehicle ads
- Sales and service campaigns
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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