★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Criminal Defense Attorneys
Defense Attorney Ads for the Call That Can't Wait.
We manage Google Search and Microsoft Advertising for criminal defense firms, with campaigns by charge type and ad schedules matched to when your intake team can answer the phone.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Arrests Don't Happen During Office Hours.
Most criminal defense searches start in a crisis: a family member was arrested last night, a court date is next week, or a license is about to be suspended. The person searching often calls the first firm that looks experienced and picks up. If your ads run when nobody answers, you are paying for calls that go to the next firm on the page.
We build campaigns by charge type, including DUI and DWI, drug offenses, assault, theft, domestic violence, white collar and federal charges, so the ad and the landing page speak directly to what the person is facing. Ad schedules follow your intake coverage, and call tracking shows which charges bring in retained clients.
Search term discipline matters here more than most practice areas. We exclude people looking up inmates, bail amounts, public records and court dates, which quietly drain criminal defense budgets.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Charge-specific campaignsDUI, drug, assault, white collar and federal charges each with their own ads.
Scheduled to your intakeAds run hardest when someone can answer and book a consultation.
Research traffic removedInmate searches, bail lookups and court records excluded.
PPC Channels
Where Defense Clients Search First.
The channels we usually run for criminal defense practices.
Microsoft Advertising
Additional calls at a lower cost per click, often from older family members.
Learn moreDisplay Remarketing
Reminders for people who visited your site while weighing their options.
Learn moreResults From Our Case Studies
What Disciplined Legal Campaigns Can Deliver.
These figures come from a published case study of a personal injury firm. The practice area differs, but the call-led structure and search term discipline carry over to defense work.
41%
Lower cost per acquisition
Personal injury law firm, Google Ads
2.8×
More contact form leads
Personal injury law firm
3.2×
ROAS improvement
Personal injury law firm
Why PPC Gems
Why Defense Firms Work With Us.
i.
Calls answered, not missed
Ad schedules built around your real intake hours.
ii.
Budget kept on real cases
Public records and research searches blocked from the start.
iii.
Retained clients tracked
Calls and forms followed through to consultations where your intake allows.
iv.
Honest reporting
Cost per consultation by charge type, explained plainly each month.
v.
No contract tying you in
Month-to-month with no setup fee, so we earn each month with consultations.
vi.
21+ years of PPC
Long experience in high-cost, competitive legal markets.
Criminal Defense FAQ
Criminal Defense PPC Questions.
Anything else, ask us directly. We reply within one business day.
Should we run ads overnight?
Only if someone answers overnight, whether that is your team or an answering service that can book consultations. If not, we focus budget on the hours you are covered and use call-back forms after hours.
Can you target a specific court or county?
Yes. We target the jurisdictions you practice in and can build campaigns around specific courts or counties where you want more cases.
Which charges are worth advertising for?
That depends on your fees and your caseload goals. We usually start with the charges you most want more of and expand once cost per consultation is clear.
Can you promote expungement and record-clearing services?
Yes. Expungement campaigns reach people outside a crisis, and often work well on Google and Meta where policies allow.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
Related Sectors
Related Legal Practice Areas.
Family Law & Divorce
Discreet campaigns for divorce and custody matters.
View serviceImmigration Law
Visa, green card and deportation defense campaigns.
View servicePersonal Injury Law Firms
High-value case campaigns for injury firms.
View serviceCities where we run legal campaigns include Houston, Miami, Las Vegas, Atlanta and Toronto.
Ready for More Defense Consultations? Let's Talk.
Charge-specific campaigns built around your intake. No lock-in, no setup fees.
Let's Grow Your Defense Practice.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Criminal defense campaign experience
- Charge-type targeting and call tracking
- Google and Microsoft Ads managed together
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
Loading available times…
Prefer to send a message? WhatsApp us or use the contact form.
Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
Loading available times…
Prefer to send a message? WhatsApp us or use the contact form.