★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Family Law Firms
Family Law PPC Handled With Care.
We run Google Search and Microsoft Advertising for divorce and family law practices, separating divorce, custody, support and mediation so each matter type reaches the right person with the right message.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
People Searching Here Are Having a Hard Week.
Someone searching for a divorce lawyer or a custody attorney is usually stressed, uncertain and worried about cost. They want to know you understand their situation, that the first conversation is confidential and what happens next. Aggressive, generic legal ads rarely earn that call.
We split campaigns by matter type: divorce, child custody, child support, spousal support, mediation, prenuptial agreements and protective orders. Each gets ad copy and landing pages written for that specific concern, so a parent worried about custody does not land on a page about splitting assets.
Family law clicks are expensive, so we watch search terms closely, exclude people looking for free forms or court records, and track calls and consultation requests to see which matter types bring in retained clients.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Matter-specific campaignsDivorce, custody, support and mediation each have their own message and page.
Discreet, reassuring copyAds that respect what the person is going through and explain the next step.
Consultations trackedCalls and forms measured so budget follows retained matters.
PPC Channels
Where Clients Look for Help.
The channels we usually rely on for family law practices.
Google Search
Matter-specific campaigns for divorce, custody and support searches in your jurisdiction.
Learn moreMicrosoft Advertising
An older, often higher-income audience at lower cost per click than Google.
Learn moreMeta Ads
Awareness for mediation and collaborative divorce services, where policies allow.
Learn moreResults From Our Case Studies
What Disciplined Legal Campaigns Can Deliver.
These figures come from a published case study of a personal injury firm. Practice areas differ, but the same structure and search term discipline apply to family law.
41%
Lower cost per acquisition
Personal injury law firm, Google Ads
2.8×
More contact form leads
Personal injury law firm
3.2×
ROAS improvement
Personal injury law firm
Why PPC Gems
Why Family Law Firms Work With Us.
i.
Tone that fits the moment
Copy written for people under stress, without fear tactics.
ii.
Expensive clicks guarded
Free-forms, court record and DIY searches excluded from day one.
iii.
Intake-ready tracking
Calls and consultation forms tracked through to your intake process.
iv.
Clear reporting
Cost per consultation by matter type, explained in plain English.
v.
No lock-in
Month-to-month with no setup fee, so you can judge us on retained clients.
vi.
21+ years of PPC
Long experience with legal advertising in competitive markets.
Family Law & Divorce FAQ
Family Law PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can you target only the counties our firm covers?
Yes. We target the jurisdictions you practice in and exclude areas you do not serve, which matters a lot when clicks are costly.
Should we advertise free consultations?
If you offer them, it often helps. We test ad copy with and without it and keep what produces more retained clients, not just more calls.
Do you run ads for mediation separately?
Yes. Mediation and collaborative divorce attract a different person from a contested divorce, so they get their own campaigns and pages.
Can you promote flat-fee or uncontested divorce packages?
Yes. Packaged services often get their own campaigns and pages, which attract clients looking for a clear, simpler option.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
Related Sectors
Related Legal Practice Areas.
Estate Planning & Probate
Campaigns for wills, trusts and probate work.
View serviceCriminal Defense
Fast-response campaigns for defense attorneys.
View servicePersonal Injury Law Firms
High-value case campaigns for injury firms.
View serviceCities where we run legal campaigns include New York, Phoenix, Charlotte, Calgary and Leeds.
Ready for More Family Law Consultations? Let's Talk.
Matter-specific campaigns written with care. Month-to-month, no setup fees.
Let's Grow Your Family Law Practice.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Family law campaign experience
- Matter-type targeting and tracking
- Google and Microsoft Ads managed together
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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