★★★★★Facebook & Instagram
"Reliable, communicative, and results-driven. They handle our Meta campaigns as if they were their own. Consistent results, clear communication, and real business impact."
PPC for Vacation Rentals
Vacation Rental PPC for Direct Bookings.
We run Google Search, Meta, Instagram and YouTube for vacation rental managers, cabin and villa owners and short-stay operators, growing bookings through your own website.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Own Your Guests, Not Just Your Listings.
Listing platforms bring bookings, but they charge fees, control the guest relationship and can change their rules at any time. Rental managers who build direct bookings keep more of each stay and can market to returning guests year after year.
We build campaigns around your destinations and property types, such as beach houses, cabins, ski chalets, pet-friendly stays and group homes, plus your brand name to protect guests searching for you directly. Instagram and Meta campaigns showcase properties and the experiences nearby, and remarketing brings back visitors who checked availability.
Bookings and revenue are tracked from your booking software where possible, and budgets follow seasonal demand and the dates you most need to fill.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Direct booking focusCampaigns that drive guests to your own site.
Property-type campaignsCabins, beach homes and group stays marketed separately.
Gap nights filledBudget shifted toward dates with vacancies.
PPC Channels
Where Guests Find Their Stay.
The channels we usually run for vacation rentals.
Results From Our Case Studies
What Consumer Campaigns Can Deliver.
These figures come from published case studies of a luxury fashion brand on Instagram and a retail brand on YouTube.
5.4×
ROAS on Instagram
Luxury fashion brand
34%
More branded search
Retail brand, YouTube
$0.21
Cost per completed view
Retail brand, YouTube
Why PPC Gems
Why Rental Managers Work With Us.
i.
Platform fees reduced
Direct bookings grown deliberately.
ii.
Occupancy in focus
Budgets aimed at gap nights and slow seasons.
iii.
Visual creative
Properties shown at their best.
iv.
Clear reporting
Bookings, revenue and direct share.
v.
Flexible around peak seasons
Month-to-month with no setup fee, so spend can follow your occupancy.
vi.
21+ years of PPC
Long experience with travel and hospitality.
Vacation Rentals & Short-Term Lets FAQ
Vacation Rental PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can a small rental business compete on Google?
Yes, with specific property types and destinations rather than broad terms. Brand campaigns also protect guests looking for you directly.
Can you track bookings from our booking software?
With many rental platforms, yes, using conversion tracking or revenue imports.
How do you fill last-minute gaps?
We push campaigns for specific dates and use remarketing to past visitors when vacancies appear.
Can you reduce reliance on booking platforms?
Yes. Direct booking campaigns send travelers to your own site, so more stays come in without platform commission.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Facebook & Instagram
"They manage our Instagram and Facebook campaigns seamlessly. The cross-platform audience strategy is well thought through and results have been consistently strong."
★★★★★Instagram Ads
"Our Instagram performance had been poor for months. PPC Gems restructured the entire campaign and we saw a significant ROAS improvement within the first month. Excellent work."
Related Sectors
Related Sectors.
Hotels & Accommodation
Direct booking campaigns for hotels.
View serviceProperty Management
Owner and tenant campaigns.
View serviceTravel Agencies & Tour Operators
Booking campaigns for travel companies.
View serviceDestinations where we run hospitality campaigns include Orlando, Charleston, Virginia Beach, Sunshine Coast and Tauranga.
Ready for More Direct Bookings? Let's Talk.
Direct booking campaigns for vacation rentals. Month-to-month.
Let's Grow Your Direct Bookings.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Vacation rental campaign experience
- Direct booking focus
- Booking and revenue tracking
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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