We manage Google Search, Local Services Ads and Meta for plumbing and electrical contractors, with emergency call-outs, planned jobs and larger installs each given their own campaign and budget.
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A homeowner with water pouring through the ceiling will call the first plumber who looks credible and answers. Someone planning a panel upgrade or a bathroom refit will compare three quotes over a week. Treating both searches the same way wastes money on the first and loses jobs on the second.
We separate emergency, repair and project work into their own campaigns. Emergency campaigns use call-focused ads with schedules matched to your on-call hours. Repair campaigns target specific problems like leaking taps, tripping breakers or no hot water. Project campaigns focus on water heaters, rewires, EV chargers and remodels, with landing pages built for quote requests.
Every call and form is tracked back to its keyword, so you can see which searches fill your diary with paying work and which just generate tire-kickers.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
The channels we usually combine for plumbing and electrical businesses.
Problem-specific search campaigns with call assets and service-area targeting.
Learn morePay-per-lead placements at the top of the page, where available for your trade and area.
Learn moreAwareness and offers for planned work like water heater replacements and EV charger installs.
Learn moreExtra calls from an older, home-owning audience, usually at lower click costs.
Learn moreThese figures come from a published case study of a home services contractor whose Google Ads were rebuilt around service-specific ad groups and proper call tracking.
Emergency, repair and project work each have their own campaign, bids and landing page.
Short, missed and repeat calls separated from genuine inquiries, so reports reflect real work.
Profile, categories, service area and lead disputes handled alongside your Search campaigns.
Calls, jobs booked and cost per job in plain English, not just clicks and impressions.
Month-to-month with no setup fee, so spend can rise when pipes freeze and settle when the diary is full.
Two decades of managing local service campaigns through every change to Google's results pages.
Anything else, ask us directly. We reply within one business day.
Only if someone answers 24/7. We schedule emergency campaigns around your on-call cover, because a missed emergency call is money spent for nothing.
Yes. We target by suburb, postcode or ZIP code and radius, and exclude areas outside your reach.
Yes. We set up call and form tracking and, where your job management software allows, import booked jobs so bidding favors paying work.
No. Smaller budgets are focused on your most profitable services and the areas closest to your base.
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
"Absolutely incredible. Very knowledgeable, straight to the point, and organised. Google Ads performance improved significantly within the first two months. Full recommendation."
"The combined GBP and Google Ads approach drove a significant increase in local visibility and calls within 60 days. Excellent work, consistent results."
Heating and cooling campaigns split by emergency, repair and install.
View serviceCampaigns for odd jobs, repairs and small projects.
View serviceLead generation for solar and battery installers.
View serviceCities where we run trades campaigns include Houston, Phoenix, London, Sydney and Toronto.
Emergency, repair and project campaigns built separately. Month-to-month.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
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