★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
PPC for Solar & Energy Companies
Solar PPC That Brings Serious Homeowners.
We run Google Search, Meta and YouTube campaigns for solar installers, battery storage and home energy companies, built to bring in homeowners who own their roof and are ready to talk numbers.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Solar Leads Are Cheap. Good Ones Aren't.
Solar is a considered purchase. Most homeowners research for weeks, compare quotes and talk it through with family before they sign. Campaigns that chase the cheapest form fill end up flooding your sales team with renters, people outside your service area and browsers who only wanted a rough idea of cost.
We build for qualification first. Search campaigns are split by intent, from solar panel installation and battery storage to EV charger installs and commercial solar, with landing pages that ask the questions your team needs answered before a site visit. Meta and YouTube warm up homeowners earlier in their research with video, customer stories and clear explanations of how the process works.
Tracking runs all the way to booked consultations and signed contracts where your CRM allows, so budget moves toward the campaigns that produce installs rather than the ones that only produce leads.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Qualification built into the funnelHomeownership, location and roof questions asked before a lead reaches sales.
Separate campaigns by productPanels, batteries, EV chargers and commercial solar each get their own budget and message.
Measured on consultationsBooked appointments and signed jobs tracked, not just form fills.
PPC Channels
Where Solar Buyers Do Their Research.
The channel mix we usually start with for solar and home energy companies.
Google Search
High-intent searches for installers, quotes and battery storage in your service area.
Learn moreYouTube Ads
Short explainers and customer stories that build trust during a long decision.
Learn moreResults From Our Case Studies
What Well-Qualified Lead Campaigns Can Deliver.
Figures from a published case study of a home improvement company that generated installation quotes through Meta campaigns, a close match for how solar installers sell.
280
Install quotes in 60 days
Window and door company, Meta Ads
$24
Cost per qualified lead
Window and door company
41%
Quote-to-sale rate
Window and door company
Why PPC Gems
Why Solar Companies Work With Us.
i.
We protect your sales team's time
Campaigns and forms filter out renters and out-of-area leads before they cost you a site visit.
ii.
Long sales cycles handled properly
Remarketing keeps you in front of homeowners while they compare quotes.
iii.
Clean conversion tracking
Calls, forms and booked consultations tracked so bids follow real outcomes.
iv.
Plain-English reporting
Monthly reports on cost per consultation and what changed, not a wall of metrics.
v.
Flexible as programs change
Month-to-month with no setup fee, so budgets can shift when incentives or service areas change.
vi.
21+ years of PPC
Two decades of lead generation for considered, high-value home purchases.
Solar & Energy Services FAQ
Solar PPC Questions.
Anything else, ask us directly. We reply within one business day.
How do you stop us getting leads from renters?
We qualify in the ad copy, on the landing page and in the form itself, asking about homeownership and location before a lead is submitted. Fewer leads, but far more of them are worth calling.
Should solar companies use Meta lead forms?
They can work well if the form includes qualifying questions and the leads are called quickly. We test lead forms against landing pages and keep whichever produces more booked consultations.
Can you run campaigns for battery storage and EV chargers too?
Yes. Each product gets its own campaign and budget, because the searches and the buyers are different.
Can you promote incentives and rebates?
Yes. Ads and landing pages can explain the incentives that apply in your area, kept accurate and updated when programs change.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Google & Facebook Ads
"Results improved measurably after switching to PPC Gems. Better campaign structure, cleaner tracking, stronger ROAS - and the communication is excellent throughout."
★★★★★Facebook & Google Ads
"Great marketers. We spent a significant monthly budget and they successfully ramped up ad spend while continuously generating great ROI. Most responsive ad team we've ever had. Very happy with service and communication."
Related Sectors
Related Home Improvement Sectors.
Roofing & Exteriors
Storm-season and replacement campaigns for roofers.
View serviceHome Security & Automation
Lead generation for smart home and security installers.
View serviceWindow & Door Installation
Quote campaigns for window and door companies.
View serviceSunny markets where we run home services campaigns include Phoenix, Las Vegas, San Diego, Perth and Adelaide.
Ready for Solar Leads Your Team Wants to Call? Let's Talk.
Qualified homeowner campaigns. Month-to-month, no setup fees.
Let's Grow Your Solar Installs.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Lead qualification built into every campaign
- Consultation and install tracking
- Google, Meta and YouTube under one specialist
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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