We manage Google Search, Meta and Microsoft Ads for home security, alarm, camera and smart home installers, focused on installations that turn into long-term monitoring and service plans.
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Home security searches are crowded with national alarm companies and DIY camera brands with huge budgets. Local installers win by offering what those brands cannot: real local installers, custom systems, professional installation and personal support when something goes wrong.
We build campaigns around specific needs: alarm systems, CCTV and cameras, smart locks and doorbells, home automation and commercial security. Each has its own ads and landing pages explaining your approach, and we exclude DIY and product-review searches that rarely become installs.
Because monitoring and service plans create recurring revenue, we track which campaigns produce installs that convert to plans, and adjust budgets toward those services and areas.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
The channels we combine for security installers.
These figures come from published case studies of installation businesses: a window and door company on Meta and a home services contractor on Google Ads.
Messaging that makes local expertise and support the reason to choose you.
Installs that lead to monitoring plans valued accordingly.
Different campaigns for homeowners and business owners.
Quotes, installs and plan sign-ups tracked where possible.
Month-to-month with no setup fee, even if your customers sign monitoring agreements.
Long experience with competitive local service categories.
Anything else, ask us directly. We reply within one business day.
By focusing on searches where buyers want professional installation and local support, and making those advantages clear in ads and landing pages.
Yes. We build separate campaigns aimed at business owners and facility managers.
Yes. We use negative keywords and targeting to filter out self-install and product review searches.
Yes. Campaigns can highlight monitoring plans, which bring recurring revenue, alongside installation offers.
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
"The combined GBP and Google Ads approach drove a significant increase in local visibility and calls within 60 days. Excellent work, consistent results."
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
Urgent call campaigns for locksmiths and door companies.
View serviceLead generation for solar installers.
View serviceCall-focused campaigns for appliance repair.
View serviceCities where we run security campaigns include Dallas, Huntsville, Oklahoma City, London and Toronto.
Local-first campaigns that build recurring revenue. Month-to-month.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
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