We manage Google Search, Local Services Ads and Meta for appliance repair businesses, with campaigns by appliance and brand so you reach people with a broken fridge or washer today.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
When a refrigerator stops cooling or a washer floods the laundry room, people search and call within minutes. They pick the business that looks local, available and trustworthy, and they rarely scroll past the first few results.
We build campaigns around the appliance and the brand people actually type, from Samsung refrigerator repair to dryer not heating, with call-focused ads during the hours your dispatch can answer. Brands you are authorized to service get their own ad groups, and brands or appliances you do not handle are excluded so you stop paying for calls you cannot take.
Your service area is drawn around where your technicians can reach in a reasonable drive, and bids rise in the neighborhoods where your average ticket and close rate are strongest.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
The mix we typically run for appliance repair businesses.
Appliance and brand-specific campaigns with call extensions and service-area targeting.
Learn morePay-per-lead placements at the very top of results where available for your category.
Learn moreExtra repair calls from older homeowners at a lower cost per click.
Learn moreThese figures come from a published case study of an HVAC contractor, a close match for how appliance repair calls are won: urgent, local and phone-led.
Ad schedules and call volumes matched to the technicians you have on the road.
Parts, manuals and how-to searches blocked before they eat your budget.
Calls from ads recorded and counted, so you see the cost per booked job.
Calls, jobs and spend explained in plain English.
Month-to-month, with no setup fee, so spend can follow your technicians' capacity.
Long experience with local, phone-led service businesses.
Anything else, ask us directly. We reply within one business day.
Yes, for the brands you service. People often search the brand name with the problem, and those searches convert well. We exclude brands you do not work on.
In many areas, yes. Where they are, we run them alongside Search so you show in both the top placement and the regular ads.
We build negative keyword lists for parts, manuals, error code lookups and how-to searches, and review search terms every week.
Yes. Past customers can be reached with remarketing and Meta campaigns for maintenance plans, which smooth out demand between repair calls.
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
"The combined GBP and Google Ads approach drove a significant increase in local visibility and calls within 60 days. Excellent work, consistent results."
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
Campaigns for small jobs and home repairs.
View serviceEmergency and seasonal heating and cooling campaigns.
View serviceCall-led campaigns for plumbers and electricians.
View serviceCities where we run home repair campaigns include Chicago, Atlanta, Dallas, Toronto and Birmingham.
Appliance and brand campaigns built for your service area. No lock-in.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
Loading available times…
Prefer to send a message? WhatsApp us or use the contact form.
Question 1 of 3
Question 2 of 3
Question 3 of 3
Loading available times…
Prefer to send a message? WhatsApp us or use the contact form.