★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
PPC for Corporate Training Providers
Corporate Training PPC for L&D Buyers.
We run Google Search, Microsoft Advertising and LinkedIn for corporate training companies, leadership coaches and certification providers, reaching HR and learning leaders with budgets to spend.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Two Buyers: Companies and Professionals.
Training providers often sell two ways. Companies buy programs for their teams, with HR and learning and development leaders comparing providers carefully. Individual professionals buy certifications and courses to advance their own careers. The messaging, platforms and conversion goals differ for each.
For corporate buyers, we run Search and Microsoft Advertising campaigns around training topics such as leadership, sales, compliance and technical skills, and use LinkedIn to target HR and L&D roles at companies of the right size. Landing pages explain formats, outcomes and how programs are tailored, with a consultation as the goal. For individual learners, campaigns promote specific certifications and course dates with clear enrollment steps.
Consultations, proposals and enrollments are tracked, and CRM stages can be imported so bidding learns which inquiries become contracts.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Corporate and individual funnelsTeam programs and certifications handled separately.
L&D buyers reachedHR and learning leaders targeted on LinkedIn and Search.
Contracts trackedConsultations followed through to deals where possible.
PPC Channels
Where L&D Teams Find Providers.
The channels we usually run for training providers.
LinkedIn Ads
HR, L&D and team leaders by company size.
Results From Our Case Studies
What B2B Campaigns Can Deliver.
These figures come from published case studies of a multi-platform B2B SaaS campaign on Google, Bing and LinkedIn, and a B2B software company on Microsoft Advertising.
67%
More qualified leads
B2B SaaS, Google, Bing and LinkedIn
$48
Blended CPA across platforms
B2B SaaS, multi-platform
29%
Lower CPC than Google
B2B software company, Microsoft Ads
Why PPC Gems
Why Training Providers Work With Us.
i.
B2B expertise
Campaigns built for how companies buy training.
ii.
Both revenue streams
Corporate and individual funnels side by side.
iii.
LinkedIn done well
Precise targeting without wasted spend.
iv.
Clear reporting
Consultations, proposals and enrollments.
v.
Terms that fit your course calendar
Month-to-month, so spend can follow enrollment windows.
vi.
21+ years of PPC
Long experience with B2B and education.
Corporate Training & L&D FAQ
Corporate Training PPC Questions.
Anything else, ask us directly. We reply within one business day.
Is LinkedIn worth it for training providers?
Often, yes, because you can target HR and L&D roles directly. We usually pair it with Search for buyers already looking.
Can you promote public course dates?
Yes. Scheduled courses and certifications get campaigns that scale as dates approach.
How do you measure success for corporate deals?
By consultations and proposals, with CRM data imported where possible to track contracts.
Can you promote open enrollment and in-house training separately?
Yes. Public courses and custom in-house programs reach different buyers, so they get separate campaigns and landing pages.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Search Campaigns
"Excellent communication and results. They handled the Google to Bing migration perfectly and had campaigns optimised faster than we expected. Highly reliable team."
★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
Related Sectors
Related Sectors.
Business Consulting
B2B campaigns for consultants.
View serviceOnline Courses & eLearning
Funnel campaigns for course creators.
View serviceRecruitment & Staffing
Client and candidate campaigns.
View serviceBusiness hubs where we run B2B campaigns include Chicago, Atlanta, London, Singapore and Gurgaon.
Ready for More Corporate Clients? Let's Talk.
B2B campaigns for training providers. Month-to-month, no setup fees.
Let's Grow Your Training Business.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Corporate training campaign experience
- Corporate and individual funnels
- LinkedIn and Search together
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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