★★★★★YouTube Ads
"PPC Gems set up our YouTube campaigns. They were clear about creative requirements upfront, structured everything properly, and results exceeded our expectations within 90 days."
PPC for Universities & Colleges
Higher Education PPC Program by Program.
We manage Google Search, Meta, YouTube and LinkedIn for universities, colleges and graduate schools, with campaigns for each program, intake and student audience.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
An MBA and a Nursing Degree Need Different Ads.
Institutions often advertise the brand and hope students find the right program. But prospective students search for a specific course, often with a delivery mode and a career goal in mind: an online MBA, a part-time nursing degree, a master's in data science. Each program has its own audience, competitors and intake dates.
We build campaigns program by program, with budgets matched to enrollment targets and intake deadlines. Undergraduate campaigns reach students and parents, graduate and executive programs target working professionals on LinkedIn and Search, and international recruitment targets priority countries with region-specific messaging. Landing pages focus on outcomes, entry requirements, fees and how to apply.
Inquiry forms, information session registrations and applications are tracked by program, and we can import CRM stages so bidding learns which leads enroll.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Program-level campaignsEach course budgeted against its enrollment target.
Domestic and internationalRegion-specific campaigns for priority markets.
Applications trackedInquiries followed through to applications where possible.
PPC Channels
Where Students Choose Programs.
The channels we usually run for higher education.
LinkedIn Ads
Graduate and executive programs for professionals.
Results From Our Case Studies
What Enrollment Campaigns Can Deliver.
These figures come from published case studies of an online course creator on Meta and a non-profit running registration campaigns.
4.6×
ROAS at scale
Online course creator, Meta Ads
38%
Checkout completion rate
Online course creator
1,240
Event registrations
Non-profit, Meta Ads
Why PPC Gems
Why Institutions Work With Us.
i.
Program-level control
Budgets follow enrollment priorities.
ii.
Intake calendars respected
Spend timed to deadlines.
iii.
CRM-informed bidding
Enrollment data used to guide spend.
iv.
Clear reporting
Inquiries, applications and cost per applicant.
v.
Terms that follow the intake calendar
Month-to-month with no setup fee, so spend can follow application deadlines.
vi.
21+ years of PPC
Long experience with education advertising.
Universities & Colleges FAQ
Higher Education PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can you run campaigns for many programs at once?
Yes. Each program gets its own campaign or ad group with budgets set by enrollment priority.
Do you handle international student recruitment?
Yes. We target priority countries with region-specific ads and landing pages, within each platform's rules.
Is LinkedIn worth it for graduate programs?
Often, for executive and professional programs where audiences are easy to define by job and seniority.
Can you promote open days and virtual events?
Yes. Event registrations are tracked as goals, so you can see which campaigns bring prospective students to campus or online sessions.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
Related Sectors
Related Education Sectors.
Online Courses & eLearning
Enrollment campaigns for course creators.
View serviceTrade & Vocational Schools
Enrollment for vocational schools.
View serviceCorporate Training & L&D
Lead generation for training providers.
View serviceUniversity cities where we run education campaigns include Boston, Ann Arbor, Oxford, Cambridge and Melbourne.
Ready to Hit Your Enrollment Targets? Let's Talk.
Program-level higher education campaigns. Month-to-month.
Let's Grow Your Applications.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Higher education campaign experience
- Program and intake-level planning
- Application and CRM tracking
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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