★★★★★Facebook & Instagram
"They manage our Instagram and Facebook campaigns seamlessly. The cross-platform audience strategy is well thought through and results have been consistently strong."
PPC for Subscription Brands
Subscription PPC Measured on Retention.
We run Meta, Instagram, Google and YouTube for subscription boxes, replenishment brands and memberships, paying for subscribers who stay rather than ones who cancel after the first box.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
A Cheap Subscriber Who Cancels Isn't Cheap.
Subscription businesses are built on retention. A heavily discounted first box can bring in lots of sign-ups, but if most cancel after one delivery, the real cost per retained subscriber is far higher than the dashboard suggests.
We set targets from your subscriber lifetime value and look at retention by campaign, offer and audience where your data allows. Meta and Instagram campaigns use unboxing videos, creator reviews and clear explanations of what arrives each month. Google Search captures people looking for your category, and YouTube helps explain the value of the subscription before people commit.
Offers are tested deliberately, such as first-box discounts, free gifts and flexible plans, and we keep the ones that bring subscribers who stay. Gifting seasons get their own campaigns for gift subscriptions.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Lifetime value targetsBids set from what a retained subscriber is worth.
Offers judged on retentionDiscounts that bring churners are dropped.
Unboxing and creator contentCreative that shows what subscribers receive.
PPC Channels
Where Subscribers Sign Up.
The mix we usually run for subscription brands.
Results From Our Case Studies
What Subscription Campaigns Can Deliver.
These figures come from published case studies of an online course creator and a beauty brand on Meta, both businesses built on repeat revenue.
$180K
Monthly ad-driven revenue
Online course creator, Meta Ads
4.6×
ROAS at scale
Online course creator, Meta Ads
7.2×
ROAS on Meta
Beauty e-commerce brand
Why PPC Gems
Why Subscription Brands Work With Us.
i.
Retention-aware management
Campaigns judged on subscribers who stay.
ii.
Offer testing discipline
Clear tests with clear winners.
iii.
Creative that explains value
Unboxing and creator content planned monthly.
iv.
Clear reporting
Cost per subscriber and retention trends.
v.
Judged on subscribers who stay
Month-to-month with no setup fee, so you keep paying only while retention holds up.
vi.
21+ years of PPC
Long experience with e-commerce brands.
Subscription Box Businesses FAQ
Subscription PPC Questions.
Anything else, ask us directly. We reply within one business day.
How do you measure retention by campaign?
We use your subscription platform data, where available, to see how subscribers from each campaign and offer behave after the first order.
Should we offer a big first-box discount?
Sometimes, but it can attract people who cancel. We test discount levels against retention and keep what works.
Can you promote gift subscriptions?
Yes. Gift subscriptions get separate campaigns around holidays and key dates.
Can you reduce early cancellations?
We test offers and messages against how many subscribers stay past the first few boxes, not just sign-ups, and shift budget toward the audiences that stick.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Instagram Stories & Reels
"Very knowledgeable about Instagram's current ad formats. They gave us solid creative guidance we actually used - and the Reels campaigns outperformed everything we'd run before."
★★★★★Instagram Ads
"Our Instagram performance had been poor for months. PPC Gems restructured the entire campaign and we saw a significant ROAS improvement within the first month. Excellent work."
Related Sectors
Related Sectors.
Food & Beverage
Shopping, Amazon and Meta for food brands.
View serviceBeauty & Cosmetics
Meta and Shopping for beauty brands.
View serviceFood Delivery & Meal Kits
Install and order campaigns for delivery brands.
View serviceCities where we run e-commerce campaigns include Austin, Denver, Seattle, London and Sydney.
Ready for Subscribers Who Stay? Let's Talk.
Retention-aware campaigns across Meta, Google and YouTube. Month-to-month.
Let's Grow Your Subscriber Base.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Subscription brand campaign experience
- Lifetime value targets
- Offer and creative testing
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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