★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Wholesalers & Distributors
Wholesale PPC That Opens Trade Accounts.
We run Google Search, Shopping and Microsoft Advertising for wholesalers and distributors, bringing in trade buyers, resellers and businesses that place repeat bulk orders.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
One Trade Account Orders All Year.
A new trade customer can place orders every month for years. That makes winning them valuable, but wholesale searches also attract consumers looking for cheap single items. Campaigns need to make clear you sell to businesses and filter out shoppers who will never open an account.
We build campaigns around product categories, brands you distribute and buyer types, such as retailers, contractors, restaurants or healthcare facilities. Search campaigns drive trade account applications and quote requests, while Shopping campaigns can promote B2B e-commerce catalogs with clear minimum order information. Microsoft Advertising helps reach purchasing managers searching from work.
We track account applications, quote requests and first orders, and where possible measure repeat order value so campaigns are judged on the accounts they create.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Trade-only messagingAds and pages that make clear you sell to businesses.
Category and brand campaignsProduct lines and brands you distribute targeted separately.
Account value trackedApplications and repeat orders measured where possible.
PPC Channels
Where Trade Buyers Find Suppliers.
The channels we usually run for wholesalers.
LinkedIn Ads
Buyers and procurement roles in target industries.
Results From Our Case Studies
What B2B Campaigns Can Deliver.
These figures come from published case studies of a B2B software company on Microsoft Advertising and a fashion brand on Google Shopping.
29%
Lower CPC than Google
B2B software company, Microsoft Ads
140
Demo requests a month
B2B software company, Microsoft Ads
31%
Less wasted spend
Fashion brand, Google Shopping
Why PPC Gems
Why Distributors Work With Us.
i.
Consumer clicks filtered
Retail shoppers kept out of trade campaigns.
ii.
Catalog experience
Shopping and feeds for large product ranges.
iii.
Lifetime value thinking
Accounts valued on repeat orders.
iv.
Clear reporting
Applications, quotes and first orders each month.
v.
Terms that suit B2B buying cycles
Month-to-month with no setup fee, so spend can follow demand from trade buyers.
vi.
21+ years of PPC
Long experience with B2B and e-commerce.
Wholesale & Distribution FAQ
Wholesale PPC Questions.
Anything else, ask us directly. We reply within one business day.
How do you stop consumers clicking our ads?
We use trade-focused wording, exclude retail and single-item searches, and make account requirements clear on landing pages.
Can you run Shopping ads for a B2B catalog?
Yes, if your catalog meets Google's requirements. Trade pricing and minimum order information can be shown on the site.
Do you work with distributors of specific brands?
Yes. Brand-specific campaigns, where permitted by the manufacturer and trademark rules, often bring high-intent buyers.
Can you help us win new trade accounts?
Yes. Campaigns target business buyers searching for your product categories, with forms for account applications and quote requests.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Search Campaigns
"Excellent communication and results. They handled the Google to Bing migration perfectly and had campaigns optimised faster than we expected. Highly reliable team."
★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
Related Sectors
Related B2B Sectors.
Manufacturing & Industrial
RFQ campaigns for manufacturers.
View serviceOffice Supplies & Equipment
B2B campaigns for office suppliers.
View serviceLogistics & Freight
Quote campaigns for logistics companies.
View serviceCities where we run B2B campaigns include Chicago, Atlanta, Dallas, Mississauga and Leeds.
Ready to Open More Trade Accounts? Let's Talk.
Trade-focused Search and Shopping campaigns. Month-to-month.
Let's Grow Your Trade Sales.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Wholesale and distribution campaign experience
- Trade-only targeting
- Account and order tracking
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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