★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Construction & Trades B2B
B2B Construction PPC That Reaches Contractors.
We run Google Search, Microsoft Advertising and LinkedIn for building material suppliers, equipment rental companies, subcontractors and trade service providers that sell to builders and contractors.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Contractors Buy From People They Trust.
Selling to the construction trade is about reliability. General contractors, builders and site managers need suppliers and subcontractors who deliver on time, hold the right certifications and can scale with a project. They search for specific products, equipment or services, often with a job already underway.
We build campaigns around what you supply, such as lumber and building materials, equipment and tool rental, concrete, steel, electrical and mechanical subcontracting or site services, targeted to the regions you serve. Landing pages emphasize capacity, delivery areas, certifications and project experience, with trade account applications or bid invitations as the goal.
Homeowner and DIY searches are excluded where possible, and we track calls, quote requests and account applications so campaigns are judged on trade business won.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Trade-focused targetingContractors and builders, not DIY homeowners.
Capacity and credentials shownDelivery areas, certifications and project experience.
Accounts and bids trackedTrade applications and bid invitations as results.
PPC Channels
Where Contractors Find Suppliers.
The channels we usually run for construction B2B businesses.
LinkedIn Ads
General contractors and developers by role and region.
Results From Our Case Studies
What Lead Campaigns Can Deliver.
These figures come from published case studies of a window and door company and a B2B software company, covering both construction-related leads and B2B buyers.
280
Install quotes in 60 days
Window and door company, Meta Ads
41%
Quote-to-sale rate
Window and door company
29%
Lower CPC than Google
B2B software company, Microsoft Ads
Why PPC Gems
Why Trade Suppliers Work With Us.
i.
B2B, not retail
Campaigns built for trade buyers.
ii.
Regional precision
Targeting matched to your delivery and service areas.
iii.
Long-term value
Accounts and repeat orders valued properly.
iv.
Clear reporting
Quotes, accounts and calls each month.
v.
Flexible through the building season
Month-to-month, so spend can follow construction activity in your region.
vi.
21+ years of PPC
Long experience with construction and B2B.
Construction & Trades B2B FAQ
Construction B2B PPC Questions.
Anything else, ask us directly. We reply within one business day.
How do you separate contractors from homeowners?
We use trade wording, exclude DIY and residential searches, and add questions such as company name and project type to forms.
Can you promote equipment rental by location?
Yes. Rental campaigns can be built around each depot with radius targeting and availability messaging.
Is there demand from contractors on Google?
Yes, particularly for specific materials, equipment and urgent needs on active jobs.
Can you promote equipment rental by category?
Yes. Rental campaigns can be organized by equipment type, such as lifts, excavators or tools, with availability messaging for each depot.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Search Campaigns
"Excellent communication and results. They handled the Google to Bing migration perfectly and had campaigns optimised faster than we expected. Highly reliable team."
★★★★★Long-Term Partner
"We've worked with PPC Gems for several years. What keeps us coming back is consistent quality, honest communication, and results that hold up over time. Genuinely reliable."
Related Sectors
Related Sectors.
Construction & General Contractors
Project lead campaigns for contractors.
View serviceManufacturing & Industrial
RFQ campaigns for manufacturers.
View serviceWholesale & Distribution
Trade account campaigns for distributors.
View serviceCities where we run B2B campaigns include Dallas, Phoenix, Nashville, Calgary and Perth.
Ready to Win More Trade Business? Let's Talk.
Contractor-focused campaigns for suppliers and subcontractors. Month-to-month.
Let's Grow Your Trade Accounts.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Construction B2B campaign experience
- Trade-only targeting
- Account and bid tracking
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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