PPC for Electric Vehicles & Charging

EV PPC That Turns Curiosity Into Test Drives.

We run Google Search, YouTube, Meta and Microsoft Advertising for EV dealers, electric vehicle brands, e-bike and scooter sellers, and home and commercial charger installers.

Google PartnerMonth-to-MonthNo Setup Fees

20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation

4.75 from 71 client reviews
home ev charger installation Sponsored yourbusiness.com Home EV Charger Installation Certified installers · Grant support 4.9 · 312 reviews Book now 9:41 Your business line Waiting for the next lead… New enquiry In-market buyer Install quotes Install booked Lead sent to your team Install quotes This week +1
Certified & Partnered
  • Google Partner
  • Meta Business Partner
  • Microsoft Advertising Partner
  • Amazon Ads Verified
  • Shopify Partner
  • Google Analytics Certified
Our Approach

First-Time EV Buyers Have Questions.

Many people shopping for an electric vehicle are doing it for the first time. They want to understand range, charging at home and on the road, running costs and incentives before they book a test drive. Ads that only push price miss the education buyers need.

We build campaigns by model and by buyer question, with landing pages that answer range, charging and incentive questions clearly, then invite a test drive or consultation. YouTube and Meta campaigns explain ownership through video, while Search captures model and dealer searches. For charger installers, campaigns target new EV owners searching for home charging, plus businesses looking for workplace and fleet charging.

Test drives, leads and quote requests are tracked, and incentive changes are reflected in ads quickly so messaging stays accurate.

20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation

Education-led funnelsRange, charging and cost questions answered first.
Charging installers coveredHome, workplace and fleet charging campaigns.
Accurate, current messagingIncentive and offer changes reflected quickly.
PPC Channels

Where EV Buyers Learn and Decide.

The mix we usually run for EV businesses.

YouTube Ads

Ownership explainers and model walkthroughs.

Learn more

Google Search

Model, dealer and charging searches.

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Meta Ads

Test drive events and offers for local audiences.

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Microsoft Advertising

Research-heavy buyers at lower cost.

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Results From Our Case Studies

What Dealer Campaigns Can Deliver.

These figures come from our published case study of a multi-franchise car dealership running YouTube campaigns.

480
Test drive bookings in 90 days
Multi-franchise dealership, YouTube
$38
Cost per test drive booking
Car dealership, YouTube
34%
More branded search
Retail brand, YouTube

See all case studies

Why PPC Gems

Why EV Businesses Work With Us.

iii.

Installers and dealers

Both sides of the EV market covered.

iv.

Clear reporting

Test drives and quotes each month.

v.

Flexible as incentives change

Month-to-month, so plans can adjust quickly when the market shifts.

vi.

21+ years of PPC

Long experience with automotive advertising.

EV & Electric Vehicle Services FAQ

EV PPC Questions.

Anything else, ask us directly. We reply within one business day.

Can you advertise government incentives?

Yes, as long as the information is accurate and current. We update ads quickly when incentives change.

Do you run campaigns for EV charger installers?

Yes. Home charger campaigns target new EV owners, and commercial campaigns target businesses and property managers.

Is YouTube useful for EV sales?

Often, yes. Video explains range and charging better than text, and our dealership case study shows YouTube driving test drives.

Can you promote used EVs?

Yes. Used EV campaigns often attract first-time buyers, with landing pages that explain battery health and warranties.

Client Feedback

Rated 4.75★ Across 71 Reviews.

★★★★★Google & YouTube

"We'd been hesitant to invest in YouTube Ads because we lacked in-house expertise. PPC Gems made it possible - they handle everything and the results speak for themselves."

Business OwnerCanada
★★★★★YouTube Ads

"PPC Gems set up our YouTube campaigns. They were clear about creative requirements upfront, structured everything properly, and results exceeded our expectations within 90 days."

Marketing DirectorUnited States
★★★★★Multi-Platform PPC

"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."

Marketing DirectorUnited States
Related Sectors

Cities where we run automotive campaigns include San Francisco, Seattle, Los Angeles, Vancouver and Auckland.

Let's Grow Your EV Business.

Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.

  • EV and charging campaign experience
  • Education-led funnels
  • Test drive and quote tracking
  • No setup fees and no lock-in contract
  • Replies within one business day

Pick a time for your free strategy callBuild your free 30-day plan

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Certified & Partnered
Google Partner Meta Business Partner Microsoft Advertising Partner Amazon Ads Verified Shopify Partner Google Analytics Certified