We manage Google Search, Microsoft Advertising and Meta for independent car rental agencies, van and truck rental, luxury and specialty rentals, and vehicle leasing companies.
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National rental brands and travel sites dominate broad rental searches with huge budgets. Independent and specialist rental companies win by targeting the searches the big players do not serve as well: specific vehicle types, neighborhood pick-up points, long-term rentals, local delivery and services like insurance replacement rentals.
We build campaigns by location, vehicle class and rental type, such as airport and city pick-up, vans and trucks, luxury and exotic cars, monthly rentals and business accounts. Leasing campaigns target specific models and business leasing needs. Landing pages show availability, pricing guidance and simple booking, and travel periods and local events are planned into the budget.
Bookings, calls and quote requests are tracked, so spend follows the locations and vehicles that bring the best revenue per rental day.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
The channels we usually run for rental and leasing companies.
These figures come from published case studies of a car dealership on YouTube and a food delivery app on Instagram, both focused on driving bookings and orders.
Niches where independents can compete.
Spend matched to available vehicles.
Peaks and events in the calendar.
Bookings and revenue by location.
Month-to-month, so spend can follow travel seasons and fleet availability.
Long experience with travel and automotive.
Anything else, ask us directly. We reply within one business day.
Yes, on specific vehicle types, locations and rental needs. We avoid the broadest terms where national brands overspend.
Yes. Monthly and long-term rentals often perform well as their own campaigns with different messaging.
Yes. Leasing campaigns target specific models and business leasing searches.
Yes. Corporate account campaigns target businesses and travel managers, often on Microsoft Advertising and LinkedIn.
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
Inventory campaigns for dealers.
View serviceBooking campaigns for travel companies.
View serviceCampaigns for commercial vehicle dealers.
View serviceTravel hubs where we run campaigns include Orlando, Las Vegas, Honolulu, Denver and Auckland.
Niche and location-level rental campaigns. Month-to-month.
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